The AGM - Marketing will be responsible for creating and executing marketing strategies that drive business growth
for a real estate mandate company. The position requires overseeing both online and offline marketing activities,
ensuring alignment with the company’s business goals, and generating leads to support sales efforts. The AGM will
lead the marketing team and ensure consistent messaging, brand visibility, and performance tracking through data
driven strategies.
Roles & Responsibilities
Plan, purpose and devise marketing budgets for projects & Executing ATL, BTL marketing campaigns, go to-market, event management
Formulate and implement comprehensive marketing strategies aimed at increasing brand awareness and generating high-quality leads.
Create targeted marketing plans for different mandates and projects, leveraging digital and traditional marketing channels.
Develop and manage campaigns across multiple platforms (digital, social media, events)
to drive qualified leads.
Work closely with the sales team to ensure the alignment of marketing initiatives with business objectives and improve conversion rates.
Oversee SEO/SEM, email campaigns, paid advertising, and social media efforts to increase website traffic and engagement.
Strengthen the company’s brand positioning in the real estate market through creative campaigns, PR initiatives, and thought leadership content.
Plan, purpose & organize current project launch, activations, conferences, partnership & outstation events etc
Ensure brand hygiene across project sites
Implementation of the Local PR agenda & calendar.
Conduct market research to analyse trends, customer preferences, and competitor strategies.
Provide actionable insights that inform marketing plans and product positioning
Key Performance Indicators (KPIs)
Lead Generation & Conversion: Achieve monthly/quarterly lead generation t