This role is for one of Weekday’s clients
Salary range: Rs 500000 - Rs 650000 (ie INR 5 - 6.5 LPA)

Min Experience: 2+ years
Location: Pune
JobType: full time
In less than 3 years of existence, the company has grown to a team of 80+ members and manages some of the leading brands in the country. The founding team brings over four decades of cumulative experience across Digital Strategy, Analytics, Performance Marketing, and Marketing Technology.
About the Role
Develop strategies, oversee, and execute initiatives to increase paid media traffic. In this role, you will be responsible for high quality execution of Paid Search activities for some of the leading brands in the country. The position requires familiarity with Search Engine Marketing (SEM) and Meta Ads platforms along with a core set of skills for success, specifically Excel mastery, project and time management, proactive communication, self- drive to learn, written and verbal English skills, and desire to learn and grow within the digital marketing space.
Key Responsibilities
Leads strategy, performance,



and account management on all key digital channels (Search, Social, Programmatic etc.) for a variety of clients.
Be responsible for full client management process from enabling acquisition and onboarding, to day-to-day Digital Ad Operations and performance of client accounts, requiring interaction with both internal and external stakeholders.
Work with leadership to modify strategic plans to provide expert advice, strategic thinking, and guidance to client on all digital campaigns and delivery.
Performing keyword research, creative analysis, writing ad copy, developing search traffic estimates, segmenting keywords into campaign structures and aligning them based on business goals, optimizing content, and contributing to the technical consulting needs of our clients’ program
Carrying out creative and audience analysis. Performing A/B tests on creative and audiences to develop winning strategies.
Understanding

📌 Performance Marketing Executive (Pune)
🏢 Weekday AI
📍 Pune