About the team
The advertising management team at Bajaj Consumer Care is responsible for driving the marketing and branding initiatives for the company’s brand in the online world. The team works on bringing the marketing constructs focused on increasing market share and mindshare live on the e-commerce platforms. The advertising management team cuts across multiple e-commerce platforms and champions the needs of brand and key account management teams.
Key Skills
Microsoft Excel, Digital Marketing, CPC Advertising, Advertising Optimization, Search Advertising, Display Ads
Preferred qualifications
Graduate and Post Graduate in Digital Advertising or other related streams. Work experience in digital ads management, search engine optimization on the agency side is highly preferred.
Experience in e-commerce or retail industry · Passion for online advertising and a track record of delivering outstanding results · Experience interpreting data and making business recommendations. Demonstrated high attention to detail and proven ability to manage multiple,
competing priorities simultaneously ·
Experience in data analysis, either skilled experience or through your education · Google Ad Words / Bing Ads certification will be added benefit
Job Description
· Reviewing every account in the portfolio in complete detail to understand the current level of performance.
· Engaging with advertisers/in-country Key Account Manager to understand their advertising goals and expectations.
· Flawlessly executing end-to-end ad optimization, liaising with key internal and external stakeholders.
· Analysing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet critical KPIs.
· Analysing data trends and creating keywords lists, bids and budget suggestions; gathering and analysing data at account/campaign/industry level.
· Monitoring and communicating campaign progress through regular, in-depth activity reports an