Responsibilities:

Gaining a comprehensive context for communication strategies, briefs by analyzing a wide range of information, including demographics, socio-economics opportunities & challenges through primary & secondary data/understanding/insights
Strategize, develop briefs, and inform project team about consumer experience and behavioral trends
Key contributor to provide guidance in trends, analysis, inspirations to influence our daily work. With guidance of senior members, formulate the vision for recent business presentations and create the strategy needed to drive successful results in all the initiatives
Demonstrate leadership and innovation for strategy, research and measurement
Also work closely with senior members to advise on or design new research to further explore underlying consumer motivations
Write creative briefs and ensure that all resulting communications are on strategy

Skills:

In depth strategic and tactical knowledge of online media and advertising industry
Excellent presentation and communication skills
Self-starting, confident team player
Conduct best in class industry analysis and research
Ability to use technology to drive innovation throughout our businesses

📌 Director Brand Strategy (Mumbai)
🏢 PUBLICIS GROUPE
📍 Mumbai