END RESULTS
MAJOR ACTIVITIES
1. People Management
• Review the productivity of LASMs as per norms of the BU
• Encourage them to scan the market and source relevant information to the best of their abilities
• Consistently review their training requirements and nominate them for various training programs for their development and KRA needs
• Maintain lower employee turnover rate within the team
2. Operational Efficiency Improvement
• Maintain collection period as per the norms of the BU and organisation
• Submit all the reports and MISs on the pre-decided frequency and intervals
• Seamless coordination with the local support team – HR, Sales Administration, IT, Supply Chain, Service for smooth running of operations and meeting the market commitments
• Address the pain-points of business partners and provide timely resolution. In case of any bottlenecks, escalate the issues involved to reporting manager




• Providing regular feedback to HO on any new market development / competitor activities / improvement in the existing product range / service delivery / POSM for enhanced customer satisfaction.

Business Plan Achievement
• Constantly explore recent sites in the assigned area and identify the influencers and decision makers
• Drive the demand for Decorative & Architectural Lighting and Premium Fans through residential and hospitality projects
• Managing overall performance of the brand stores in the area and ensure its gross margins and profitability is maintained
• Smoothen the sales achievement over the complete month (higher frequency of billing) – billing to a higher number of customers
• Identify opportunities for enhancing the value market share for every product category within the business unit
• Work closely on the leads provided by influencers, architects and IDs and ensure maximum conversions
• Keep a close track on the sales prospects (funnelling)

4. Business Development Initiatives
• Maintain cordial and working relations with key accounts, architects and in

📌 BDM- Decorative Lighting (Mumbai)
🏢 USHA International
📍 Mumbai