Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role Summary:
As Marketing Manager, you will drive operational excellence for web platforms in Asia-Pacific. You will lead the lifecycle of web initiatives—from business cases to technical implementation—working with global stakeholders and local teams to deliver high-impact digital experiences.

Role:
Lead the end-to-end execution of web launches, encompassing A/B testing frameworks and Business-as-Usual (BAU) architectural updates.
Orchestrate bug tracking and resolution via our client's internal proprietary tool for analysing bugs, managing the technical interface with development teams to ensure asset integrity and quality assurance during staging.




Govern the web review process and decision-making architecture, ensuring strict adherence to global protocols for all recent digital deployments.
Manage global localisation workstreams, collaborating with regional PMMs to optimise cultural relevance and linguistic precision across diverse markets.
Leverage Google Analytics and advanced dashboarding tools to monitor platform health, analyse user engagement (CTA performance, scroll depth), and quantify revenue impact.
Analyse A/B testing outcomes to evaluate statistical significance and optimise conversion metrics against regional benchmarks.
Synthesise regional performance data for executive reporting, contributing to internal strategic forums and stakeholder presentations.
Coordinate the lifecycle management of Toll-Free Numbers (TFNs) across integrated media channels, including acquisition and deprecation.
Execute monthly TFN audits and lead-quality reconciliation against CRM data to ensure operati

📌 Marketing Manager (India)
🏢 Maker Lab
📍 India