Key Responsibilities

Qualifications and Skills:

Minimum 5+ Years in B2B digital marketing experience.

MBA (Marketing) OR Related Fields With Required Experience.

Well versed with technology/IT industry and exposure to marketing department.

Research, creative thought process and passion for content.

Ability to condense large content into creative short messaging.

Proficiency in English Language – Reading, Writing and Communications.

Roles And Responsibilities

Play a dedicated copy-writing role who knows how to convey 100 words into 1 sentence.

Ideate and co-contribute the content marketing strategy along with marketing team.

Ability to write quick short form content to suit multiple-channels for marketing and branding activities.

Carry out comprehensive market research to understand the context from business, target audience and technology perspective.

Understand the marketing department business requirement and frame content in alignment with target geography, ICP and buyer persona.

Develop engaging content for video scripts, email marketing, newsletter,



social media, thought leadership, visuals, events, paid media, and other marketing campaigns.

Identify and create brand narratives that will reflect our brand, expertise and right position in market.

Manage end to end content calendar right from content research to production of content for various marketing digital channels.

Write compelling & unique content for audiences by industry and persona as required from time to time.

Long form content writing not primary prerequisite - but knowledge & experience will be given preferences.

Understand the content analytics to measure the content engagement and influence.

About Company: Focalworks Solutions Private Limited is a knowledge solutions company - a confluence of experience in training, technology, publishing, and interactive digital media. We have built software for content management and business process automation, and developed solutions for

📌 Senior Content Writer in Vashi Navi Mumbai
🏢 Focalworks
📍 Navi Mumbai