So, who are we?
IG is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.
The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG – the future gets built here.
We are seeking a Web and SEO Copywriter to create search-optimized, user-focused web content that drives organic traffic, improves discoverability, and converts visitors across the digital ecosystem.
Your team
This role sits within the Brand and Creative team at IG Asia, based across our APAC markets. You will be part of a regional creative department – spanning art direction, design, copy, video,
and social – responsible for shaping IG’s brand presence and delivering creative output across all customer touchpoints.
Your role in the Team’s Success
You are a writer who understands that excellent web copy has to work twice – for the person reading it and the algorithm surfacing it. You know how to balance search intent with brand voice, and you use data to sharpen your instincts rather than replace them.
What you’ll do
You’ll write and optimise website copy for both SEO performance and user experience – conducting keyword research and integrating target terms naturally into content without sacrificing quality or brand voice. You’ll develop content briefs aligned to SEO strategy and search intent, and write meta descriptions, page titles, headers, and other on-page SEO elements with precision. Working closely with SEO specialists and content strategists, you’ll collaborate on content optimisation, audit and ref
📌 Web & SEO Copywriter (Bengaluru)
🏢 Ig Group
📍 Bengaluru
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