Key Responsibilities
1. Site Experience & Daily Health Check
a. Monitor live site pages (home, listing, PDP) daily for bugs, out-of-stock issues, broken links &
banners
b. Review key metrics: page views, CTR, ATC, conversion rates, and story/page performances.
c. Identify top and low performers and take action to improve engagement and sales.
2. Catalog Management & Product Hygiene
a. Work with the tagging team to ensure accurate and relevant PDP content.
b. Fix incorrect product attributes (e.g., neckline, fabric, sleeve details).
c. Add trend-based tags (cottagecore, tenniscore, etc.) to boost discoverability.
3. Visual Merchandising & Imaging
a. Brief and approve creatives for campaigns, festive edits, and trend-led pages.
b. Ensure all visuals resonate with Gen Z and occasion-based trends.
4. Product Positioning & Gaps
a. Highlight recent drops, trending styles,



price gaps, and inventory needs.
b. Ideate and create store pages.
5. Cross-Functional Collaboration
a. Partner with Category Managers on pricing, assortment planning, and product mix issues.
b. Coordinate with Sourcing, Marketing, and Visual Labs for upcoming drops and stories.
6. Marketing & Campaign Support
a. Share curated product selections for ad creatives, campaigns, and seasonal promotions.
b. Highlight market trends and consumer demand for campaign targeting.
7. Trend Planning & Calendar Sync
a. Build and maintain a trend calendar: festivals, regional events, seasonal stories.
b. Prepare trend decks and share with the sourcing and creative teams

📌 Site Merchandiser (Gurugram)
🏢 Vmart Retail Limited LR
📍 Gurugram