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Job Description
Senior Data Scientist (Market Mix Modelling)
Location: Bengaluru

About Fractal: Fractal is a globally recognized Enterprise AI company with a vision to power human decision in the enterprise.

Fractal’s suite of businesses includes Asper.ai (enabling interconnected decisions for revenue growth) and Analytics Vidhya (one of the world’s largest data science communities). Fractal incubated Qure.ai, a global healthcare AI leader enhancing the rapid identification and management of tuberculosis, lung cancer, and stroke. Fractal’s dedicated AI research team is focused on foundational AI advancements, including knowledge-based foundational models, reasoning-based systems, and agentic systems. The team has launched successful products such as MarshallGoldsmith.ai, Vaidya.ai, Kalaido.ai, and the open-source reasoning model Fathom-R1-14B.

Fractal employs over 5,000 professionals across global locations,



including the United States, Canada, UK, Netherlands, Ukraine, India, Singapore, South Africa, UAE, and Australia. It has consistently earned recognition as one of India’s Best Companies to Work For (Top 100, 2025), a ‘Great Workplace’ for eight consecutive years, and among ‘India’s Best Workplaces for Women’ for five years running by the Excellent Place to Work® Institute. Fractal was also named a Leader in the 2025 Forrester Wave™ for Customer Analytics Service Providers and earned leadership positions in the Everest Group Peak Matrix Assessment 2025 for AI and Analytics Services, and Information Services Group’s 2024 assessments for Data Engineering and Data Science Services.

Key Responsibilities:
Modeling & Analytics Delivery
- Build, calibrate, and validate MMM models using historical media and business data
- Quantify channel impact, measure ROI, and derive elasticity estimates.
Develop response curves, s

📌 Senior Data Scientist (Bengaluru)
🏢 Fractal
📍 Bengaluru