Description
Expertise in setting up and managing Google Analytics 4, including event tracking, custom dimensions, and data import. Proficiency in Google Analytics setup, including tracking code implementation, goal and funnel configuration, and data filtering. Expertise in creating custom dimensions, metrics, and event tracking to capture unique data points. Advanced knowledge of Google Analytics reporting, including creating and customizing dashboards and reports. Experience with Google Tag Manager for streamlined tag implementation and management. Familiarity with other Google tools, such as Google Search Console and Google Data Studio for a holistic view of website performance. Understanding of data privacy regulations, such as GDPR and CCPA,
and their impact on data collection and reporting. Ensure that the existing aggregate tables (data mart) are able to support a current set of granular funnel reports (across app and web), and user engagement reports for key site areas: PDP, PLP, Checkout, MyAccount Construct additional reporting tables on top of the data mart to facilitate these new reports Build or collaborate with the reporting team to build out the reports mentioned above Provide insight from reports Scripting in google data studio