Job Purpose
Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting.
Own end-to-end campaign execution — from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.Duties and Responsibilities
Campaign Management (Primary Focus)
• Plan, launch, and manage campaigns across Search, Social, Push Campaign

• Work closely with content team to manage ad copies, creatives, and landing page requirements

• Scale high-performing campaigns and optimise basis performance
• Work closely with media/agency partners for campaign execution

A/B Testing & Experimentation
• Design structured A/B tests across creatives, audiences, landing pages, and offers
• Test hypotheses to improve CTR and cost efficiency
• Measure results statistically and implement winning variations
• Build a continuous experimentation roadmap

Funnel Tracking & Optimization
• Track full acquisition funnel:
Discovery to fulfilment




• Identify drop-offs and conversion bottlenecks
• Partner with Product/Tech to fix funnel leakages
• Improve conversion rates and reduce cost per acquisition through data-led actions
• Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms

Consumer AI–Led Targeting & Personalization

• Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
• Execute & automate remarketing framework
• Support personalized communication and recommendation initiatives

Analytics & Reporting
• Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV
• Create dashboards and performance reports
• Analyze campaign and cohort performance
• Share insights and optimization recommendations with stakeholders

Cross-Functional Collaboration
• Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments
• Translate campaign needs into clea

📌 Manager - Digital Platforms and Consumer AI (Pune)
🏢 Bajaj Finance
📍 Pune