You'll need imagination, a passion for writing and a determination to succeed to make it as an advertising copywriter

As an advertising copywriter, you'll work alongside an art director within the creative department of an advertising, media or full-service agency. You'll work with client briefs to conceive, develop and produce effective advertising campaigns.

You'll focus on providing the written words ('copy') for an advertising campaign, while the art director will deal mainly with the visual images. A copy can include:

- creating headlines, slogans, catchphrases, straplines and body copy for print advertising and leaflets
- writing for web advertising, social media and mobile applications

Responsibilities:

You'll usually work in partnership with an art director to form a creative team working on creative briefs. You'll handle several client accounts at the same time,



which makes the job wide-ranging and interesting.

As an advertising copywriter, you'll need to:

- familiarise yourself with your clients' products and services, the target audience and their competitors' activities
- liaise with clients and interpret their briefs
- develop creative ideas and concepts, often in partnership with the art director
- present ideas to the creative director for approval and development and then to your clients
- write clear, persuasive, original copy through the various iterations of the project
- proofread copy to check spelling and grammar

Skills: Fluent in English, Unique Copy Writing, Blog Writing, SEO Friendly Writing, B2B Marketing Writing

Experience: 0-3 years

📌 Copy Writer (India)
🏢 Abhishek Graphics
📍 India