Sales Manager is responsible for direct sales, key account management, and

business development for the MkVA (Medium kVA) and HkVA (High kVA) gensets. The

incumbent will be responsible for identifying new business opportunities, building strong

client relationships, and achieving sales targets in the industrial and commercial sectors.

Position Title: B2B Sales Manager

Department: Sales & Business Development

Reports To: Vertical Head

Job Summary:

The B2B Sales Manager is responsible for direct sales, key account management, and

business development for the MkVA (Medium kVA) and HkVA (High kVA) gensets. The

incumbent will be responsible for identifying new business opportunities, building strong

client relationships, and achieving sales targets in the industrial and commercial sectors.

Key Responsibilities:

1. Business Development & Sales Strategy

 Develop and execute B2B sales strategies to drive revenue growth.

 Identify and pursue new business opportunities in industrial, commercial, and

corporate sectors.

 Create and maintain a robust sales pipeline and lead conversion strategy.

2. Key Account Management & Client Relationship

 Build and nurture relationships with large corporate clients, OEMs, EPC contractors,

and industrial buyers.

 Understand customer needs and provide customized genset and acoustic solutions.

 Handle negotiations, contract finalization, and long-term agreements.

3. Sales Target Achievement & Revenue Growth

 Achieve monthly, quarterly, and annual sales targets as per business goals.

 Monitor market trends, competitor strategies, and customer demand to optimize

sales efforts.

 Work closely with the marketing team for lead generation and brand positioning.

4. Proposal & Quotation Management





 Prepare and present sales proposals, technical specifications, and commercial

quotations.

 Ensure competitive pricing and profitability while maintaining customer satisfaction.

 Collaborate with the design and production teams to ensure feasibility and delivery

timelines.

5. Industry Networking & Market Expansion

 Participate in trade fairs, exhibitions, and B2B networking events.

 Develop relationships with industry stakeholders, consultants, and decision-makers.

 Explore new geographical markets and industry verticals for business expansion.

6. Coordination with Internal Teams

 Work closely with production, logistics, and finance teams to ensure smooth order

execution.

 Ensure timely order processing, dispatch, and after-sales support.

 Provide customer feedback to the design and R&D; teams for product improvements.

Additional information for external hiring

Location: Different locations

Key Requirements:

 Bachelor’s degree in Engineering, Business Administration, or a related field.

 8+ years of experience in B2B sales, industrial sales, or manufacturing equipment

sales.

 Proven track record in handling large corporate clients, key accounts, and direct

industrial sales.

 Strong negotiation, communication, and presentation skills.

 Hands-on experience with CRM tools, sales forecasting, and reporting.

Preferred Skills:

 Experience in power backup solutions, gensets, or industrial acoustic enclosures.

 Knowledge of commercial bidding, tendering, and contract negotiation.

 Familiarity with technical sales, specifications, and industrial compliance standards.

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Work Location: In person

📌 Senior Sales Executive (India)
🏢 ESCON GENSETS
📍 India