Digital Marketing Manager (India)

Digital Marketing Manager (India)

02 Aug
|
Mplussoft
|
India

02 Aug

Mplussoft

India

Experience : 2-5 Years

HR Contact Details

+91-XXXXXXXXXX

[email protected]

We are looking for a results-driven Digital Marketing Manager who can own growth, drive ROI, and manage international clients with precision. This role demands a mix of strategy, execution, communication, and performance optimization across SEO, SMM, and paid media

Key Responsibilities:

- - Performance Marketing & Growth:

- 1. Plan, execute, and optimize ROI-focused campaigns across Google Ads, Meta Ads, and other platforms

- 2. Build and manage full-funnel marketing strategies (awareness conversion retention)

- 3. Continuously improve CPL, CAC, and ROAS

- - SEO + AEO + GEO (Next-Gen Search):

- 1. Lead SEO strategy (technical, on-page, off-page) for global clients

- 2. Optimize for AEO (Answer Engine Optimization) & AI-driven search visibility

- 3. Implement GEO strategies for international market targeting

- - Social Media & Content Strategy:

- 1. Manage SMM campaigns focused on engagement + lead generation

- 2. Guide team on creative direction, brand storytelling, and content positioning

- 3. Ensure all creatives align with brand guidelines + performance goals

- - Funnel-Based Marketing:

- 1. Design and optimize conversion funnels (landing pages, lead magnets, retargeting)

- 2. Improve lead quality and conversion rates across channels

- 3. Work closely with design/dev teams for high-converting assets

- - International Client Management:

- 1. Handle global clients with strong communication and reporting

- 2. Present performance reports, insights, and growth strategies

- 3.



Act as the primary point of contact ensuring retention and upsell

- - Data, Analytics & Optimization:

- 1. Track KPIs using tools like GA4, Search Console, Meta, CRM

- 2. Derive insights and take data-backed decisions

- 3. Run A/B tests across ads, creatives, and funnels

Preferred Qualifications :

- 1. Solid expertise in SEO, SMM, Paid Media (Google & Meta Ads)

- 2. Knowledge of AEO, GEO, and AI-driven marketing trends

- 3. Experience in performance marketing & funnel optimization

- 4. Deep understanding of content strategy + branding psychology

- 5. Ability to think strategically + execute fast

- 6. Excellent communication skills (international clients)

- 7. Creative mindset with attention to brand guidelines

Preferred Experience :

- 1. 3+ years in Digital Marketing / Performance Marketing roles

- 2. Experience managing international clients (US, UK, UAE, etc.)

- 3. Agency background preferred

Key Traits We’re Looking For :

- 1. Ownership mindset – thinks like a growth partner, not an employee

- 2. Analytical thinker – decisions backed by data, not assumptions

- 3. Creative strategist – understands what makes content convert

- 4. Execution speed – fast, efficient, and result-oriented

KPIs / Success Metrics :

- 1. Lead generation & cost per lead (CPL)

- 2. Return on ad spend (ROAS)

- 3. Organic traffic & keyword rankings

- 4. Conversion rates across funnels

- 5. Client retention & satisfaction

Why Join Us :

- 1. Work with global clients & high-growth brands

- 2. Exposure to advanced marketing (AI, AEO, performance funnels)

- 3. High ownership role with direct impact on revenue

📌 Digital Marketing Manager (India)
🏢 Mplussoft
📍 India

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