LOCATION

Godrej One - Mumbai, IND

COMPANY

BASF India Limited

JOB FIELD

Marketing & Sales

JOB TYPE

Permanent

JOB ID

141613

FLEXIBLE WORK OPTIONS

Hybrid

About The Role

Global Business Management Hydrogenation & Specialty Catalysts, we are promoting and selling catalysts based on a profound market research. We are developing and advertising new products to drive sustainable innovations together with our customers.

How Will You Do It

Strategic Market & Portfolio Management

- Define and drive the global market strategy for the assigned market segment, ensuring alignment with overall business objectives and long-term growth ambitions.
- Manage and continuously optimize the product portfolio, including prioritization of strategic focus areas and lifecycle decisions.
- Identify and evaluate new applications, adjacent markets, and growth opportunities to expand the business footprint.

Market Intelligence, Data Management & Customer Insights

- Establish, maintain, and continuously enhance a structured market intelligence database for the assigned segments, ensuring availability of reliable and up-to-date market data.
- Develop a deep understanding of market dynamics by analyzing market size, growth trends, demand drivers, and value chains.
- Monitor competitor activities, including pricing strategies, capacity developments, and market positioning.
- Derive actionable insights from industry trends and customer needs to inform strategic decision-making.

Value Proposition & Pricing Strategy

- Develop differentiated, customer-centric global value propositions that clearly position products in target markets.
- Define and implement pricing strategies, including value-based pricing concepts and regional adaptations,



to maximize profitability and competitiveness.
- Ensure consistent positioning and messaging across regions and applications.

Go-to-Market & Demand Generation

- Design and lead global go-to-market strategies, including the development of impactful marketing campaigns and coherent messaging frameworks.
- Coordinate and manage global product launches, ensuring cross-functional alignment and successful market introduction.
- Support demand generation by strengthening market visibility and customer engagement.

Sales Enablement & Cross-Functional Collaboration

- Equip regional sales teams with effective tools and materials, such as pitch decks, use-case driven content, and application-focused messaging.
- Collaborate closely with sales, technology, and other relevant functions to ensure alignment between market needs, product capabilities, and commercial strategies.
Act as a central interface between global and regional teams to ensure consistent execution of strategies.
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What We Look For

- Master's degree in economics or business administration or chemistry, chemical engineering.
- 5-8 year professional experience within business environment
- Good knowledge of commercial marketing or product marketing mandatory
- Solid entrepreneurial drive and willingness to take difficult decisions.
- Deep P&L; and business expertise required.
- Innovative and solution-oriented mindset to drive and implement creative, out-of-the-box ideas.
- Excellent communication, negotiation and influencing skills (including English).
- Strong change management, interpersonal skills, and deep organizational awareness.
Strong project steering and management
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Work Location

Godrej One - Vikhorli

📌 Global Strategic Marketing Manager (India)
🏢 Basf
📍 India