We are looking for a results-driven Meta Ads Specialist with at least hands-on experience managing Facebook and Instagram advertising campaigns. The ideal candidate should have a robust understanding of Meta Ads Manager, audience targeting, campaign optimization, and performance analysis to drive leads, sales, and ROI.

Key Responsibilities

- Plan, create, launch, and manage Meta (Facebook & Instagram) advertising campaigns.
- Monitor campaign performance and optimize for conversions, lead generation, ROAS, and CPA.
- Conduct audience research, create custom and lookalike audiences, and implement retargeting strategies.
- Perform A/B testing on ad creatives, copy, audiences, and campaign objectives.
- Track campaign performance using Meta Ads Manager, Meta Pixel, Conversions API, and GA4.
- Prepare regular performance reports with actionable insights and recommendations.
- Collaborate with the creative team to develop high-performing ad creatives and copy.
- Manage advertising budgets efficiently and ensure campaigns meet performance goals.
- Stay updated with the latest Meta advertising features, trends, and best practices

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Paid Media Manager (India)
🏢 Tufula Retail
📍 India