Area Sales Manager

We are seeking an experienced and results-driven Area Sales Manager to oversee sales operations and drive business growth within an assigned geographical region. The ideal candidate will be responsible for leading a sales team, developing and executing sales strategies, managing customer relationships, and achieving sales targets. Candidates with experience in the agriculture equipment industry will be preferred.

Key Responsibilities:

Sales Strategy & Planning

- Develop and implement effective sales strategies to achieve revenue targets and increase market share within the assigned territory.
- Conduct market research and competitor analysis to identify business opportunities and market trends.
- Prepare sales forecasts, budgets, and performance reports for senior management.
- Monitor sales performance and implement corrective actions where required.

Team Management

- Recruit, train, mentor, and manage a high-performing sales team.
- Set clear sales targets and performance objectives for team members.
- Conduct regular performance reviews and provide coaching to improve productivity and sales effectiveness.
- Motivate the team to achieve individual and organizational goals.

Customer Relationship Management

- Build and maintain strong relationships with key customers, distributors, dealers, and business partners.
- Resolve customer queries and complaints promptly to ensure high levels of customer satisfaction.
- Conduct regular customer visits to understand business needs and provide appropriate solutions.
- Identify opportunities for customer retention and business expansion.

Sales Operations





- Monitor daily sales activities and track key performance indicators (KPIs).
- Ensure compliance with company policies, sales processes, and reporting standards.
- Coordinate with marketing, finance, operations, and logistics teams to support sales initiatives and ensure timely product availability.
- Oversee inventory planning and distribution within the assigned region.

Business Development

- Identify and develop new business opportunities within the assigned territory.
- Expand the customer base by acquiring new dealers, distributors, and institutional customers.
- Monitor competitor activities and recommend strategies to maintain a competitive advantage.
- Drive market penetration and brand visibility across the assigned region.

Qualifications

- Bachelor's degree in Business Administration, Marketing, Agriculture, or a related field.
- Proven experience in sales management, preferably in the agriculture equipment, farm machinery, or agri-input industry.
- Strong leadership, team management, and people development skills.
- Excellent communication, negotiation, and relationship-building abilities.
- Strong analytical and problem-solving skills with the ability to make data-driven decisions.
- Proficiency in CRM software and Microsoft Office (Excel, Word, PowerPoint).
- Ability to work under pressure and achieve sales targets.
- Willingness to travel extensively within the assigned territory.

Preferred Experience: Previous experience in AgroStar, Husqvarna, KisanKraft, IB MonotaRO, Ratnagiri Impex...

Job Type: Full time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Health insurance

Education:

- Bachelor's (Preferred)

Work Location: In person

📌 ASM (Area Sales Manager) (India)
🏢 Balwaan Krishi
📍 India