We are looking for a agile and result-driven marketing professional with expertise in brand execution, trade marketing, and market activation to drive impactful marketing initiatives across key markets. The ideal candidate should have strong experience in the FMCG industry, with the ability to coordinate cross-functional teams, execute promotional campaigns, manage brand activations, and translate market insights into effective marketing strategies. The role requires excellent stakeholder management, analytical skills, and a hands-on approach to strengthening brand visibility and market presence.

Key Responsibilities

Sales Team Coordination

- Coordinate with the sales team to communicate and track marketing campaigns, product launches, promotional activities, and execution timelines.
- Gather, compile, and analyze market feedback, customer insights, and competitor intelligence received from the field sales team.
- Ensure timely communication of marketing initiatives and monitor implementation across assigned markets.

Cross-Functional Coordination

- Coordinate with the Purchase team to ensure timely procurement and delivery of promotional materials and POSM.
- Collaborate with the Packaging team to ensure artwork approvals, packaging compliance, and readiness for product launches.
- Maintain inventory records of marketing collaterals and coordinate dispatches as per regional or sales team requirements.

BTL Marketing & Ground Activations

- Plan, coordinate, and execute Below-The-Line (BTL)



marketing activities including:
- Shop Board Installations
- Wall Paintings & Brandings
- Society Activations
- Road Shows
- Product Sampling & Trials
- Consumer Engagement Programs
- Market Research & Consumer Studies

- Visit key markets to monitor execution quality, branding visibility, merchandising standards, and campaign effectiveness.

Analytics & Reporting

- Prepare and maintain reports related to:
- Sales Performance
- Retail Audits
- Consumer Insights
- Marketing Campaign Performance
- Marketing Budget & Spend Analysis

- Assist in analyzing campaign effectiveness and provide recommendations for improvement.

Qualifications

- MBA/PGDM in Marketing or an equivalent Management qualification preferred.
- Bachelor's degree in Marketing, Business Administration, or a related field.

Experience

- Minimum 3 years of experience in Marketing or Sales within the FMCG industry.
- Experience in executing BTL activities, trade marketing, or brand activation programs will be preferred.

Required Skills

- Strong coordination and stakeholder management skills.
- Excellent communication and interpersonal abilities.
- Good analytical and problem-solving skills.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word).
- Comfortable working with data and preparing MIS reports.
- Knowledge of Power BI and AI tools will be an added advantage.
- Willingness to travel extensively for market visits and campaign execution.

📌 Marketing Associate (India)
🏢 Malpani Group
📍 India