Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to manage our online presence, generate quality leads, and strengthen our brand across digital platforms. The ideal candidate should have experience in social media management, SEO, content creation, website management, and lead generation.

Key Responsibilities

Social Media Management

- Manage Facebook, Instagram, LinkedIn, and other social media platforms.
- Create monthly content calendars.
- Design engaging posts, reels, stories, and promotional creatives using Canva or Adobe tools.
- Respond to comments, messages, and inquiries promptly.
- Grow followers, engagement, and brand awareness organically.

Lead Generation & Follow-up

- Generate quality leads through social media campaigns and digital marketing.
- Track and assign leads to the sales team.
- Follow up on inquiries received through social media, website, WhatsApp, and email.
- Maintain a lead database and prepare weekly lead reports.

Website Management

- Coordinate website updates with the development team.
- Upload blogs, event galleries, testimonials, and new service pages.
- Ensure the website is updated with the latest content and optimized for lead generation.
- Work with developers for website improvements and landing pages.

SEO & Digital Marketing

- Perform On-page and Off-page SEO activities.
- Conduct keyword research and optimize website content.
- Monitor Google Analytics,



Google Search Console, and website performance.
- Execute Meta Ads (Facebook & Instagram) and Google Ads campaigns.

Content Creation

- Write SEO-friendly website content, blogs, social media captions, email campaigns, and promotional content.
- Create marketing materials, brochures, presentations, and company profiles.
- Coordinate with photographers and videographers for event content.

Reporting

- Prepare weekly reports on:
- Social media performance
- Lead generation
- Website traffic
- SEO rankings
- Campaign performance

Required Skills

- Social Media Marketing
- Facebook & Instagram Management
- SEO (On-page & Off-page)
- Content Writing
- Canva (Mandatory)
- Adobe Photoshop/Illustrator (Preferred)
- WordPress or other CMS
- Google Analytics & Search Console
- Meta Business Suite
- Google Ads (Preferred)
- Basic Website Management
- Lead Generation
- Email Marketing
- Excellent communication skills

Preferred Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, or related field.
- 2–4 years of experience in Digital Marketing.
- Experience in the Event Management, Hospitality, Wedding, or Service Industry will be an added advantage.

Salary: As per industry standards (based on experience and skills).

Job Type: Full time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

- Paid sick time

Work Location: In person

📌 Digital Marketing Executive (India)
🏢 Iris Florist & Decor
📍 India