About the Company:

Optiphoenix is a Conversion Rate Optimization (CRO) agency specializing in A/B Test Development with a global footprint. Over the last eight years, we’ve partnered with renowned brands such as Taj, Jabra, ButcherBox, and PiqueTea, helping them enhance their digital strategies to improve key customer metrics including Revenue, Conversion, and Engagement.

As we continue to grow, we are looking for passionate individuals to join our mission-driven journey. If you are eager to learn and build a career in conversion optimization and A/B testing, we invite you to be a part of our team.

Associate CRO

As an Associate CRO, you will use a mix of creativity and analytical thinking to understand website behavior, identify opportunities to improve conversion rates, and support the execution of optimization strategies. This is a customer-facing role requiring solid communication and coordination skills.

The ideal candidate should be data-driven, curious, and willing to learn how user behavior impacts design and conversions. Exposure to UI/UX wireframing would be an added advantage.

What you do:

- Use qualitative (heatmaps, session recordings, surveys, etc.) and quantitative (Google Analytics or similar) data to analyze website performance and understand user behavior
- Assist in setting up and maintaining web analytics frameworks to track key performance indicators and conversion points across the user journey
- Understand the “why” behind the data and contribute to actionable insights to improve UX, lead generation, and online sales
- Support in defining and maintaining optimization programs across websites, landing pages, forms, and CTAs
- Work on iterative optimization processes (hypothesis, design, test, measure, optimize) and assist in deriving insights from experiment results
- Support the development of hypotheses, testing roadmaps,



and reports for A/B testing, multivariate testing, and personalization initiatives
- Collaborate with developers, analysts, and researchers to ensure smooth execution of projects

Requirements:

- Basic understanding of UI/UX best practices for websites
- Knowledge of Google Analytics (or similar tools)
- Understanding of digital marketing concepts or any exposure to campaigns impacting website performance would be a plus
- Familiarity with tools such as Google Analytics, VWO, Adobe Target, Optimizely, Google Optimize, etc. would be an advantage
- Exposure to research tools like Hotjar, CrazyEgg, LuckyOrange, or similar platforms is a plus
- Basic understanding of SEO, paid campaigns, or landing page optimization would be beneficial
- Strong willingness to learn and work in a fast-paced, client-facing environment

Benefits of working at Optiphoenix!

-
Health Insurance: Company-sponsored health insurance!
- Work Flexibility: Our global clients follow a 5-day workweek, and so do we. We offer flexible hours and a supportive work-from-home policy.
- Culture and Community: Participate in company-sponsored team outings, social events, and an annual trip that foster community and camaraderie.
- Qualified Growth: Outstanding learning and growth opportunities for all roles, including working on challenging projects with passionate colleagues. Our CRO team also gets opportunities to travel onsite to Australia and the U.S. to collaborate with our clients.
- Support and Rewards: Benefit from competitive salaries that are at or above industry standards, along with company-sponsored lunches.
- Empowered Environment: Embrace our no official leave policy, rooted in trust; dress comfortably with no formal dress code required.

We are an equal opportunity employer. We celebrate diversity and are committed to building a versatile environment for all our employees.

📌 Associate CRO (India)
🏢 OptiPhoenix
📍 India