Growth Marketing Manager – Agency Marketing & Lead Generation

Location: Mohali

Experience: 4–8 years (Agency or B2B services experience preferred)

Role Overview

We are a digital services agency looking for a hands-on Growth Marketer to own the agency’s entire marketing engine — from positioning and demand generation to marketing infrastructure.

This role is not about execution in silos. You will work cross-functionally with SEO, content, performance, design, and video teams to build campaigns that generate qualified inbound leads.

You will be measured on one primary metric: Lead Generation.

Key Responsibilities

1. Positioning & Messaging

Define and sharpen the agency’s positioning for target ICPs

Craft core messaging, value propositions, and campaign themes

Translate services into outcome-driven narratives

2. Demand & Lead Generation

Plan and execute lead generation campaigns across:

SEO & content marketing

Paid ads (Google, LinkedIn, Meta – as relevant)

Email marketing & outbound sequences

Website conversion optimization

Design multi-channel campaigns around specific offers (audits, consultations, lead magnets, case studies, etc.)

Continuously test, measure, and optimize channels for CPL and lead quality

3. Cross-Team Execution

Collaborate with:

SEO team for organic demand strategy

Content team for blogs, landing pages, case studies

Designers for creatives, landing pages, ads

Video team for short-form, founder-led, and campaign videos

Own briefs, timelines, and outcomes — not just requests

4.



Marketing Infrastructure & Systems

Set up and manage:

CRM (HubSpot / Zoho / equivalent)

Lead tracking & attribution

Email marketing tools and sequences

Funnel analytics and reporting dashboards

Ensure leads are captured, nurtured, and handed off cleanly to sales

5. Analytics & Reporting

Track and report on:

Leads generated (primary KPI)

Channel-wise performance

Conversion rates and funnel drop-offs

Provide insights and recommendations to leadership for scaling

What We’re Looking For

Must-Have

- Proven experience generating B2B leads for services or agencies
- Robust understanding of:
- SEO & content strategy
- Paid acquisition fundamentals
- Email marketing & funnels
- CRM and marketing automation
- Ability to think strategically and execute hands-on
- Comfortable working across teams and driving outcomes

Nice-to-Have

- Experience marketing digital agencies or SaaS products
- Founder-led / personal brand marketing experience
- Understanding of US / UAE / international B2B markets
- Experience building marketing from scratch (0 pipeline)
- Success Metrics (Clear & Simple)
- Number of qualified inbound leads generated
- Cost per lead & lead quality
- Contribution to consistent sales pipeline

Why This Role Is Different

You’re not a “channel specialist” — you own the outcome

Direct impact on company growth and positioning

High autonomy and visibility with leadership

Opportunity to build and scale a full agency marketing engine

📌 Growth Marketing Manager – Agency Marketing & Lead Generation (India)
🏢 Webspero Solutions
📍 India