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Sales Officer – Beverage Division

Department

Sales & Marketing

Location

Chennai

Reporting To

Area Sales Manager (ASM) / Regional Sales Manager (RSM)

Job Summary

The Sales Officer – Beverage Division is responsible for achieving sales targets, expanding market coverage, managing distributors, increasing retail penetration, ensuring product availability, and building solid customer relationships across the assigned territory in Chennai. The role involves extensive field sales, distributor management, retail execution, and collection of payments while promoting the company's beverage portfolio.

Key ResponsibilitiesSales & Business Development

- Achieve monthly, quarterly, and annual sales targets.
- Drive primary and secondary sales.
- Identify new business opportunities and expand the customer base.
- Increase market share within the assigned territory.
- Execute company sales strategies effectively.

Distributor Management

- Manage and develop distributors within the assigned territory.
- Monitor distributor stock levels and ensure timely replenishment.
- Improve distributor productivity and profitability.
- Conduct regular distributor meetings and performance reviews.

Retail Coverage

- Visit retailers according to the approved beat plan.
- Ensure maximum outlet coverage.
- Appoint new retailers and expand market reach.
- Ensure product availability in all assigned outlets.

Merchandising & Visibility

- Ensure proper product placement and shelf visibility.
- Execute trade promotions and display activities.




- Maintain merchandising standards at retail outlets.
- Monitor promotional material usage.

Market Development

- Identify new retail outlets and institutional customers.
- Monitor competitor pricing, activities, and market trends.
- Provide regular market intelligence and feedback.
- Support new product launches and promotional campaigns.

Collections

- Ensure timely collection of outstanding payments.
- Maintain customer credit discipline.
- Coordinate with the Finance department for account reconciliation.

Reporting

- Submit Daily Sales Reports (DSR).
- Submit Monthly Sales Reports (MSR).
- Maintain accurate sales, collection, and market visit records.

Customer Relationship Management

- Build and maintain strong relationships with distributors, wholesalers, retailers, supermarkets, hotels, restaurants, and institutional customers.
- Resolve customer complaints promptly.
- Ensure high levels of customer satisfaction.

Qualification

- Any Graduate (B.Com, BBA, BBM, BA, B.Sc.) preferred.
- MBA (Marketing) is an added advantage.

Experience

- 1–5 years of experience in Beverage, FMCG, Packaged Drinking Water, Soft Drinks, Dairy, or Food Products.
- Freshers with excellent communication and sales aptitude may also be considered.

Skills Required





- Beverage Sales
- Territory Management
- Distributor Management
- Retail Sales
- Sales Negotiation
- Customer Relationship Management
- Market Development
- Collection Management
- Communication & Presentation Skills
- MS Excel & MS Office
- Problem Solving
- Time Management

Key Performance Indicators (KPIs)KPITargetSales Achievement100%+ Monthly TargetPrimary SalesAs per BudgetSecondary SalesAs per BudgetNew Outlet AdditionMonthly TargetBeat Coverage100%Product Availability95%+Collection Efficiency100%Distributor PerformanceAs per Company StandardsMerchandising Compliance100%Job Requirements

- Must own a two-wheeler with a valid driving licence.
- Willing to travel extensively across Chennai.
- Good knowledge of Chennai's retail and wholesale market.
- Strong negotiation and interpersonal skills.
- Ability to work independently and achieve sales targets.

Compensation & Benefits

- Competitive Fixed Salary
- Monthly Sales Incentives
- Travel Allowance (TA)
- Mobile Reimbursement
- Provident Fund (PF)
- Employee State Insurance (ESI), where applicable
- Performance-Based Annual Increment

Preferred Sales Channels

- General Trade (GT)
- Modern Trade (MT)
- Wholesale
- HORECA (Hotels, Restaurants & Cafés)
- Supermarkets
- Institutional Sales

Preferred Industry Experience

- Packaged Drinking Water
- Bottled Water
- Soft Drinks
- Juices
- Energy Drinks
- Dairy Beverages
- FMCG
- Consumer Goods

Pay: ₹40,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Sales Officer - ( Beverage Industry ) Chennai (India)
🏢 sm beverage
📍 India