Job Responsibilities:

- Develop comprehensive social media strategies aligned with client objectives, target audience demographics, and industry trends.

- Define clear goals, KPIs, and target metrics for each social media campaign to measure effectiveness and ROI.

- Conduct audience research and competitor analysis to inform content strategy and platform selection.

2. Content Creation and Curation:

- Create engaging and relevant content for various social media platforms, including posts, videos, graphics, and stories.

- Curate user-generated content and leverage trending topics to increase brand visibility and engagement.

- Ensure content consistency and adherence to brand guidelines across all social media channels.

3. Community Management:

- Monitor social media channels for comments, messages, and mentions, responding promptly and professionally to inquiries and feedback.

- Foster positive interactions with the online community, building brand loyalty and advocacy through active engagement.

- Address customer concerns and escalate issues to appropriate teams for resolution as needed.

4. Paid Social Advertising:

- Plan, execute, and optimize paid social media advertising campaigns to maximize reach, engagement, and conversions.

- Manage advertising budgets effectively,



allocating resources strategically to achieve campaign objectives within budget constraints.

- Utilize targeting options, audience segmentation, and A/B testing to optimize ad performance and ROI.

5. Performance Monitoring and Reporting:

- Track key metrics and analytics to evaluate the performance of social media campaigns, including reach, engagement, conversions, and ROI.

- Generate regular reports and dashboards to communicate campaign results, insights, and recommendations to clients and internal stakeholders.

- Use data-driven insights to identify opportunities for improvement and refine social media strategies and tactics accordingly.

6. Trend Monitoring and Innovation:

- Stay updated on emerging social media trends, platform features, and best practices, incorporating new ideas and techniques into campaign strategies.

- Experiment with creative content formats, storytelling approaches, and engagement tactics to differentiate brands and capture audience attention.

- Collaborate with creative teams and other departments to explore synergies and opportunities for cross-channel integration and amplification.

Pay: From ₹360,000.00 per year

Benefits:

- Paid sick time
- Provident Fund

Experience:

- Social media management: 3 years (Required)

Work Location: In person

📌 Social Media Manager (India)
🏢 Mushroom World Group
📍 India