Digital Marketing Specialist (India)

Digital Marketing Specialist (India)

02 Aug
|
CSAPL
|
India

02 Aug

CSAPL

India

Role: Digital Marketing Specialist

Location: Mumbai, Andheri East.

Industry: BFSI only.

Experience: 3 to 8 years

Role & responsibilities

- Digital Strategy: Develop and execute comprehensive digital marketing strategies to achieve business goals, including brand awareness, lead generation, and customer acquisition.

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Content Marketing: Create and manage engaging and relevant content across digital platforms, including website, blog, social media, and email marketing.

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SEO and SEM: Optimize website content for search engines (SEO) and manage paid advertising campaigns (SEM) to improve online visibility and drive traffic.

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Social Media Management: Develop and implement social media strategies to build brand presence and engage with the target audience across various platforms.

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Email Marketing: Plan and execute effective email marketing campaigns, including segmentation, personalization, and performance analysis.

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Analytics and Reporting: Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.



Provide insights and recommendations for continuous improvement.

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Digital Advertising: Manage digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels to maximize ROI.

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Website Management: Collaborate with the web development team to optimize website performance, user experience, and conversion rates.

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Lead Conversions - Develop and implement marketing strategies to drive engagement and conversions.

Preferred candidate profile

- Must be having good experience in the same field of Digital Marketing.
- Robust understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising

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Proficient in marketing automation tools

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Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)

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Strong project management skills

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Excellent written and verbal communication skills

📌 Digital Marketing Specialist (India)
🏢 CSAPL
📍 India

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