1. Developing Digital Marketing Strategies

- Plan and execute comprehensive digital marketing strategies to increase brand awareness, engagement, and sales.
- Understand the target audience and design campaigns accordingly.

2. Managing Social Media Platforms and video editing

- Create, curate, and manage content and videos/Images for various social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Monitor social media performance using analytics tools and adjust strategies to improve engagement.
- Interact with followers and manage community engagement.

3. Search Engine Optimization (SEO)

- Optimize website content for search engines to improve organic search rankings.
- Conduct keyword research and competitor analysis to drive SEO strategies.
- Implement on-page and off-page SEO best practices.

4. Paid Advertising Campaigns (PPC)

- Manage and execute paid search campaigns (Google Ads, Bing Ads, etc.).
- Monitor ad budgets, analyze ad performance, and optimize for the best ROI.
- Conduct A/B testing for paid ads and landing pages to maximize conversions.

5. Email Marketing

- Develop and implement email marketing campaigns to nurture leads and engage existing customers.
- Segment email lists and personalize email content for higher engagement.
- Track performance metrics (open rates, click-through rates, etc.) and optimize for better results.

6. Content Creation and Management

- Create engaging and informative content (blog posts, infographics, videos) that resonates with the target audience.
- Manage content calendar and ensure timely delivery of content across platforms.




- Ensure that content is aligned with SEO best practices.

7. Analytics and Reporting

- Monitor and report on website traffic, social media engagement, and campaign performance.
- Use analytics tools (Google Analytics, SEMrush, etc.) to analyze performance and generate actionable insights.
- Track key performance indicators (KPIs) and adjust campaigns based on data-driven insights.

8. Brand Management

- Ensure consistent brand messaging across all digital channels.
- Maintain the online reputation of the brand and resolve any customer feedback/issues.

9. Collaborating with Other Teams

- Work closely with sales, product, and design teams to create cohesive marketing campaigns.
- Assist in the development of marketing materials like brochures, presentations, and websites.

10. Staying Updated on Digital Trends

- Keep up with the latest trends and best practices in digital marketing, including new tools and technologies.
- Experiment with current marketing strategies and platforms to expand the brand's reach.

11. Lead Generation

- Develop strategies to generate high-quality leads through digital channels.
- Nurture leads using marketing automation tools and strategies.

12. Budgeting and Cost Management

- Manage and allocate the digital marketing budget effectively.
- Ensure campaigns are cost-efficient and provide a good return on investment (ROI).

Job Type: Full-time

Pay: ₹20,000.00 - ₹24,513.33 per month

Benefits:

- Health insurance
- Paid time off

Experience:

- Video Editing: 1 year (Preferred)

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Pix Rock VFX
📍 India