PROFILE

JOB PROFILE : CONTENT STRATEGIST

- Proven work experience as a Content Strategist, Content Manager or similar role
- A portfolio of published articles
- Experience in project management is a plus
- Knowledge of Content Management Systems, like WordPress
- Basic understanding of HTML and web publishing
- Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
- Experience using social media for business
- Solid writing and editing skills in English
- Time-management skills
- Ability to guide and motivate team members
- BSc in Marketing, Journalism or relevant field

RESPONSIBILITIES

WHAT YOU'LL DO:

- Manage our editorial calendar to ensure timely publication
- Assign blog posts to writers




- Identify gaps in our content and recommend current topics
- Create style guides to use as reference
- Proofread and edit written pieces before publication
- Schedule social media posts
- Conduct keyword and SEO research to understand customers’ needs
- Monitor web traffic and engagement (e.g. conversions and bounce rates)
- Coordinate with marketing and design teams to illustrate articles
- Follow industry-related news and generate ideas around trending topics
- Review and update published content as needed

📌 Content Strategist (India)
🏢 Excrin Think Labs
📍 India