Job Overview:

This role directly impacts revenue. You will be responsible for driving user acquisition through paid campaigns and supporting organic growth initiatives.

This is not a campaign management role. This is a growth role where you will be expected to think in terms of cost per lead customer acquisition cost and overall funnel performance.

Key Responsibilities:

- Plan execute and optimise campaigns on Meta Ads and Google Ads

- Manage budgets bidding strategies and audience targeting

- Track and improve key metrics like CPL CPA CAC and ROAS

- Work closely with content and creative team to test ad variations

- Identify winning creatives and scale campaigns

- Conduct keyword research for paid campaigns and support SEO efforts

- Build and optimize landing page inputs for better conversion

- Analyse campaign performance and share actionable insights

- Run basic organic growth experiments across channels





- Monitor funnel performance from ad click to final conversion

Ideal Candidate Profile:

- 2-4 years of experience in Performance Marketing Executive

- Hands-on experience in Meta Ads, Facebook Ads and Google Ads

- Strong understanding of performance marketing metrics and funnels

- Ability to analyse data and make decisions based on performance

- Knowledge of keyword research, audience targeting and campaign structure

- Basic understanding of SEO organic growth and landing page optimisation

- Ability to work in a quick-paced environment and take ownership

Pay: ₹360,000.00 - ₹600,000.00 per year

Application Question(s):

- When can you start?
- What is your salary expectation?
- Where are you currently located?

Experience:

- Performance marketing: 2 years (Required)

Work Location: In person

📌 Performance Marketing Executive - BFSI (India)
🏢 Disha Group
📍 India