Role Objectives

The Digital Marketing Analyst will be responsible for analyzing, optimizing, and driving the effectiveness of digital marketing initiatives through data-driven insights, strategic planning, and continuous experimentation. The role will leverage marketing intelligence, consumer behaviour, and campaign performance analysis to identify growth opportunities, improve customer acquisition strategies, and enhance overall marketing efficiency. Working collaboratively with cross-functional teams, the incumbent will translate analytical insights into actionable marketing strategies that support organizational growth and business objectives.

Roles & Responsibilities

- - Analyze digital marketing initiatives to identify trends, opportunities, and optimization strategies that improve overall marketing effectiveness and business outcomes.
- Develop, execute, and continuously optimize digital marketing campaigns across relevant digital platforms, ensuring alignment with organizational objectives and target audiences.
- Interpret customer behaviour, market dynamics, and campaign performance data to provide actionable insights that support informed marketing decisions.
- Design and implement experimentation frameworks to evaluate marketing strategies, audience targeting approaches, and campaign effectiveness, driving continuous improvement.
- Conduct market research and competitive intelligence to identify emerging trends, benchmark industry practices, and recommend innovative growth opportunities.
- Collaborate with Creative, Content, Product, Sales, and Business Intelligence teams to develop integrated marketing strategies and improve customer acquisition initiatives.
- Consolidate and analyze data from multiple marketing platforms to generate comprehensive reports and strategic recommendations for stakeholders.
- Evaluate customer segmentation, targeting strategies, and marketing funnels to enhance engagement,



lead quality, and conversion opportunities.
- Ensure the integrity of marketing data by supporting effective tracking methodologies, campaign attribution, and reporting frameworks that enable accurate performance analysis.
- Identify opportunities to improve marketing processes, automation, and analytical capabilities to enhance operational efficiency and decision-making.
- Present analytical findings, business insights, and strategic recommendations to leadership, enabling data-driven planning and investment decisions.
- Stay abreast of evolving digital marketing technologies, analytics methodologies, and industry best practices, proactively recommending initiatives that strengthen the organization's digital marketing capabilities.

Skills and Qualifications

- - 0-5 years of experience in Digital Marketing, Performance Marketing, Marketing Analytics, or Growth Marketing.
- Demonstrated experience in developing and optimizing digital acquisition strategies through analytical and data-driven approaches.
- Experience working with multi-channel digital marketing campaigns and marketing analytics platforms.
- Strong analytical and critical thinking skills with the ability to transform data into strategic business recommendations.
- Deep understanding of digital marketing ecosystems, customer acquisition, and campaign optimization principles.
- Excellent problem-solving, strategic planning, and business analysis capabilities.
- Strong communication, presentation, and stakeholder management skills.
- Ability to collaborate effectively with cross-functional teams and influence business decisions through data.
- High level of ownership, accountability, and a continuous improvement mindset.
- Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
- Curiosity to explore emerging technologies, digital marketing trends, and cutting-edge growth strategies.

📌 Digital Marketing Analyst (India)
🏢 UniAthena
📍 India