Experience: Minimum 1 year of experience required

Requirements:

- Positive working knowledge of SEO (on-page & off-page)
- Hands-on experience with Content Creation (blogs, social posts, ad copy)
- Basic to intermediate Video Making/Editing skills
- Experience with SMO (Social Media Optimization) and organic growth strategies
- Practical experience running Google Ads campaigns
- Practical experience running Meta Ads (Facebook/Instagram) campaigns
- Understanding of Lead Generation strategies across digital channels
- IT/software industry background is a plus but not mandatory

Key Responsibilities:

- SEO: Plan and execute on-page and off-page SEO strategies to improve organic search rankings and traffic.
- Content Creation: Create engaging content — blogs, social media posts, ad copy, and visuals — aligned with brand messaging.
- Video Production: Shoot, edit,



and publish short-form videos and reels for social media and promotional use.
- Social Media Management (SMO): Manage and grow the company's social media presence across platforms.
- Paid Campaigns: Plan, set up, and optimize Google Ads and Meta Ads campaigns to maximize ROI.
- Lead Generation: Design and run digital campaigns aimed at generating qualified leads for the sales/BD team.
- Analytics & Reporting: Track campaign performance using analytics tools and report on key metrics (traffic, CTR, conversions, CPL).
- Collaboration: Work closely with the BD and sales teams to align digital campaigns with business goals and lead requirements.

Pay: ₹10,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Digital Marketing Expert (India)
🏢 Aravind Infotech
📍 India