Experience: 4–6 Years

Location: Jaipur, Rajasthan

About the Role

We are looking for a creative, strategic, and business-oriented Digital Marketing Manager who can drive the company's marketing initiatives and contribute directly to business growth. The ideal candidate should understand how marketing supports sales, build effective go-to-market strategies, generate quality leads, and strengthen our brand presence.

While hands-on knowledge of SEO, paid advertising, and digital marketing is important, the primary focus of this role is marketing strategy, demand generation, brand building, and revenue-focused marketing.

Key Responsibilities

Marketing Strategy

● Develop and execute comprehensive marketing strategies aligned with business and revenue goals.

● Plan quarterly and annual marketing roadmaps to increase brand awareness, customer acquisition, and lead generation.

● Identify new marketing opportunities and growth channels.

Business & Sales Alignment

● Work closely with the Business Development and Sales teams to understand customer needs and improve lead quality.

● Build marketing campaigns that support the sales pipeline and improve conversions.

● Understand customer journeys and optimize marketing touchpoints.

Lead Generation & Demand Generation

● Plan and execute multi-channel lead generation campaigns.

● Drive inbound marketing initiatives to generate qualified B2B leads.

● Explore new channels and partnerships for business growth.

Brand Marketing

● Strengthen the company's positioning across digital platforms.

● Build thought leadership through LinkedIn, blogs, case studies, webinars, and industry events.

● Ensure consistent brand messaging across all marketing activities.

Campaign Planning

● Plan and manage integrated marketing campaigns across digital channels.

● Collaborate with content, design, SEO, and development teams for campaign execution.

● Track campaign effectiveness and continuously optimize performance.

Digital Marketing





● Possess a robust understanding of SEO fundamentals, Google Ads, Meta Ads, LinkedIn marketing, and content marketing.

● Work with internal teams or agencies to improve campaign performance and ROI.

● Monitor website traffic, user engagement, and digital performance metrics.

Analytics & Reporting

● Measure campaign success using Google Analytics (GA4), Search Console, and other reporting tools.

● Track KPIs including website traffic, leads, conversion rates, CPL, CAC, and ROI.

● Present actionable insights and recommendations to leadership.

Team Collaboration

● Coordinate with cross-functional teams including Sales, Design, Content, HR, and Development.

● Manage external vendors or agencies whenever required.

What We're Looking For

● 4–6 years of experience in Marketing or Digital Marketing.

● Strong understanding of B2B marketing and lead generation.

● Experience in developing marketing strategies and executing growth initiatives.

● Good understanding of sales funnels, customer acquisition, and conversion optimization.

● Hands-on knowledge of SEO, Google Ads, Meta Ads, and LinkedIn marketing.

● Familiarity with Google Analytics (GA4), Search Console, and marketing reporting.

● Excellent communication, presentation, and stakeholder management skills.

● Ability to think strategically while also executing marketing campaigns.

● Experience in IT Services, SaaS, or a technology company will be preferred.

Ideal Candidate

The ideal candidate is not just a digital marketer, but someone who understands how marketing drives business. They should be comfortable planning marketing initiatives, collaborating with sales teams, building the company's brand, generating quality leads, and making data-driven decisions. Experience with SEO and paid advertising is an advantage, but the core strength should be strategic marketing, business growth, and revenue-focused thinking.

Pay: ₹60,000.00 - ₹100,000.00 per month

Benefits:

- Flexible schedule
- Health insurance
- Leave encashment
- Paid time off

Work Location: In person

📌 Marketing Manager (India)
🏢 DianApps
📍 India