We are looking for an experienced Business Analyst who will own the organization’s consumer data, marketing analytics ecosystem, and business intelligence function. This role will be responsible for creating a single source of truth across app analytics, CRM, paid media, product usage, and consumer behaviour to drive business and marketing decisions.

The ideal candidate should have previously worked with a digital-first consumer brand (D2C, HealthTech, FinTech, EdTech, OTT, E-commerce, etc.) and possess extensive experience in attribution modelling, funnel analytics, campaign measurement, and executive reporting.

Key Responsibilities

Consumer & Marketing Data Ownership

- Own end-to-end consumer and marketing data architecture.
- Integrate data across App Analytics, CRM, Paid Media, Product Analytics and Revenue systems.
- Ensure data quality, governance and consistency across all platforms.
- Build a unified customer view for business teams.

Marketing Funnel Analytics

- Define and monitor complete acquisition and retention funnels.
- Analyze user journeys from impressions to installs, onboarding, activation, subscriptions, retention and revenue.
- Identify funnel leakages and recommend optimization opportunities.
- Track CAC, ROAS, LTV, Retention, Churn and Incrementality.

Attribution & Measurement

- Own attribution frameworks using MMPs and analytics tools.
- Evaluate channel performance across Meta, Google, Organic, Influencer, Affiliate and CRM.
- Recommend budget allocation based on attribution insights.
- Design experimentation frameworks and A/B testing measurement.

Executive Reporting





- Publish weekly and monthly business performance dashboards.
- Create CXO-ready reports highlighting key insights, risks and recommendations.
- Present actionable insights to Marketing, Product and Leadership teams.
- Build automated dashboards for real-time business monitoring.

Business Insights

- Identify consumer cohorts and behavioural trends.
- Recommend growth opportunities based on data.
- Support marketing strategy with predictive insights.
- Work closely with Product, Growth, CRM and Media teams.

Desired Skills

- Advanced SQL
- Excel (Advanced)
- Power BI / Tableau / Looker Studio
- Google Analytics 4
- Firebase Analytics
- AppsFlyer / Branch / Adjust
- Mixpanel / Amplitude
- Attribution & Cohort Analysis
- Marketing Funnel Analytics
- Statistical Analysis
- Dashboard Automation

Preferred Experience

- 5-7 years in Analytics/Business Intelligence.
- Experience with digital-first consumer brands.
- Robust understanding of performance marketing metrics.
- Experience handling large-scale marketing datasets.
- Excellent stakeholder management and presentation skills.

Success Metrics

- Accuracy and reliability of business reporting
- Improvement in attribution quality
- Faster marketing decision-making
- Reduction in reporting turnaround time
- Identification of actionable growth opportunities

Application Question(s):

- The work location is in Kolkata, WB. Are you comfortable working in an onsite setting?
- Are you comfortable working in an onsite setting?
- We must fill this position urgently. Can you start immediately?

Education:

- Bachelor's (Required)

Work Location: In person

📌 Business Analyst (India)
🏢 Kofuku Technologies
📍 India