Job Description:

Key Responsibilities

- Create, manage, and optimize PPC campaigns on Google Ads
- Run and monitor paid campaigns on Meta Ads Manager (Facebook & Instagram)
- Perform keyword research and develop effective bidding strategies
- Track and analyze campaign performance (CTR, CPC, CPA, ROI)
- Conduct A/B testing on ads, creatives, and landing pages
- Manage campaign budgets and optimize spending
- Generate daily, weekly, and monthly performance reports
- Conduct competitor analysis and identify growth opportunities

Required Skills

- Strong understanding of PPC platforms and digital advertising
- Analytical mindset with data-driven decision-making skills
- Proficiency in Excel or Google Sheets
- Basic knowledge of SEO and digital marketing concepts
- Valuable communication and reporting skills

Qualifications

- Bachelor’s degree in Marketing, Business, IT, or a related field
- Digital Marketing certification (preferred but not mandatory)

Experience:
1-2 Years Experience

Pay: ₹25,000.00 - ₹28,000.00 per month

Benefits:

- Paid sick time

Work Location: In person

📌 PPC Executive (India)
🏢 The Brand Makeover
📍 India