Job Description

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About Snapmint:

Snapmint is a leading fintech company redefining access to consumer credit in India. With over 10 million
customers across 2,200+ cities, our zero-cost EMI platform enables responsible purchases without the need for a credit card across categories like fashion, electronics, and lifestyle. India has over 300 million credit-eligible consumers, yet fewer than 35 million actively use credit cards. Snapmint addresses this gap by offering a trusted, transparent alternative grounded in financial inclusion and ethical lending practices.

Founded in 2017, Snapmint is a profitable, high-growth company doubling year-on-year. Our founding team, alumni of IIT Bombay and ISB, brings deep experience from companies like Oyo, Ola, Maruti Suzuki, and has successfully built and exited ventures in ad-tech, patent analytics, and bank-tech.We are building the future of responsible consumer finance, simple, transparent, and customer-first.

Skills Required

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Growth Manager,CRM,Clevertap,Whatsapp Marketing,Push Notification,CRM Strategy,CRM Management,CRM Analytics,User Acquisition,IVR,SQL,Python

Role

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Role Overview
This is a high-impact role at the intersection of growth, storytelling, and customer insight. You will shape how millions of users experience Snapmint across their lifecycle — bringing stronger narrative, sharper messaging, and deeper customer understanding into a highly data-driven system.

Key Responsibilities:
CRM Strategy & Messaging

- Define and standardise communication across push, SMS, WhatsApp, email, and IVR




- Build structured messaging playbooks across lifecycle stages

Build Lifecycle Campaigns & Narrative

- Translate data-led journeys into transparent, user-centric communication
- Own messaging for activation, engagement, cross-sell, and win-back campaigns

Customer Research & Insights (core focus)

- Bring the voice of the customer into lifecycle marketing
- Conduct qualitative and quantitative research to understand user motivations
- Partner with analytics to connect behavioral data with underlying intent
- Translate insights into more effective messaging and campaigns

Rewards & Engagement Programs

- Shape the identity and communication of the rewards/loyalty program
- Ensure consistent and compelling user-facing narratives

Cross-functional Collaboration

- Work closely with lifecycle, campaign, and product teams
- Develop and review creative briefs to ensure quality and consistency

Brand & Communication Quality

- Maintain consistency in tone and messaging across all user touchpoints
- Track engagement quality metrics (CTR, conversion, uninstall rates) alongside growth

Requirements:

- Bachelor's degree in engineering
- 2-3 years of experience in data science or machine learning (consumer tech experience is a plus).
- Strong programming skills in Python, SQL.
- Experience with ML libraries (scikit-learn, XGBoost, LightGBM, TensorFlow, PyTorch, etc.)
- Deep understanding of clustering techniques, classification, regression and hypothesis testing.

Location

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Bengaluru, Karnataka, India

Years Of Exp

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Up to 4 years

Posted On

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15-May-2026

📌 Growth Marketer & CRM Strategist (India)
🏢 Snapmint
📍 India