Job Title Performance Marketing Specialist Location Kanpur Working Days 6 Days 2nd Saturday Off Working Hours 10 00 AM - 6 30 PM Experience 6 Months - 2 Years Vacancy 1 About Us The Performance Marketing Specialist will be responsible for planning executing and optimizing high-performing advertising campaigns across Google Ads Meta Ads and other paid platforms This role requires analytical thinking creativity and strong strategic skills to drive traffic generate leads and enhance brand visibility Key Responsibilities1 Campaign Management Develop execute and optimize PPC campaigns for Google Ads Meta Ads and other ad platforms Perform daily account checks track performance metrics and adjust bids for better results 2 Strategy Development Plan and implement effective paid media strategies to boost visibility and traffic Conduct A B testing refine keywords creatives and bidding strategies 3 Analysis Reporting Analyze campaign data and provide insights to improve ROI Prepare weekly and monthly reports on campaign performance KPIs and revenue impact 4 Budget Management Allocate and manage campaign budgets efficiently Monitor spending and adjust strategies to maximize ROI 5 Cross-Functional Collaboration Work closely with the content design and product teams to develop creatives and landing pages Coordinate with the SEO team to ensure paid and organic strategies align Qualifications Bachelor s degree in Marketing Business or relevant field Minimum 6 months-2 years experience in performance marketing Google Ads Meta Ads mandatory Proven experience managing large-scale and multi-vertical campaigns Skills Required Strong analytical and data-driven mindset Proficiency in Google Ads Meta Ads Google Analytics Knowledge of SEO SEM and market research Excellent communication and presentation skills Robust command of MS Excel PowerPoint Ability to work in a fast-paced environment Google Ads Certification Meta Certification preferred Experience with bid management tools is a plus Send your CV on (phone hidden) Job Types Full-time Permanent Pay 18 000 00 - 33 438 34 per month Work Location In person