Marketing Manager - BookMyLabs Healthcare Diagnostics Location Ranchi bout BookMyLabs BookMyLabs is an online healthcare aggregator that connects patients with diagnostic labs supports home sample collection provides lab test booking and is expanding into online doctor consultations wellness and preventive healthcare bookmylabs in 2bookmylabs in 2 Their mission is to make diagnostics accessible affordable and reliable for all bookmylabs in Role Overview As the Marketing Manager you will lead growth and brand-building efforts for BookMyLabs in your region Ranchi and surroundings Your primary responsibility will be to drive customer acquisition retention and engagement through both digital and offline channels while also building partnerships and local presence Key Responsibilities Strategic Planning Execution Develop and implement a comprehensive marketing strategy to increase BookMyLabs market share in the region Identify target customer segments e g patients doctors labs pharmacies and tailor campaigns accordingly Set quarterly and annual marketing goals KPIs aligned with business objectives Digital Marketing Oversee digital campaigns social media search engine marketing email marketing Work on content marketing blogs videos infographics focused on diagnostics preventive care and home sample collection Analyze performance metrics CPL CAC LTV and optimize campaigns for ROI Offline Marketing Field Activation Plan and execute offline campaigns local community outreach health camps pharmacies clinics Build and nurture partnerships with local diagnostic labs pharmacies and clinics to drive referrals Coordinate events roadshows and health camps to increase brand visibility and trust Partnerships Alliances Identify and onboard diagnostic labs phlebotomy partners and other service providers Collaborate with hospitals clinics and doctors for referral partnerships Negotiate and manage co-marketing initiatives with partners Customer Acquisition Retention Lead user acquisition initiatives both paid and organic Design loyalty referral programs to boost repeat usage Work with the product team to improve user onboarding and reduce drop-offs Brand Communications Build and maintain BookMyLabs local brand image Manage PR local media relations and communication around health-related topics Oversee the creation of marketing collaterals brochures flyers digital assets Analytics Reporting Track and analyze marketing performance metrics generate reports for senior management Use market research and customer insights to inform strategy and decision-making Monitor competitor activity and market trends in the diagnostics and healthcare aggregator space Budget Management Prepare and manage the marketing budget Allocate spends across channels digital offline partnerships efficiently Ensure marketing spends deliver measurable ROI Team Management Hire mentor and lead a small marketing team if applicable field marketers digital marketers content people Coordinate cross-functionally with operations product sales and customer support Required Qualifications Skills Education Bachelor s degree in Marketing Business Healthcare Management or a related field MBA is a plus Experience 5-8 years of experience in marketing preferably in healthcare diagnostics or digital health sector Skills Strong understanding of both digital and offline marketing channels Experience in performance marketing content marketing and partnership marketing Ability to analyze data and derive actionable insights Excellent communication and negotiation skills Strategic thinker with hands-on execution capability Personal Attributes Self-starter proactive with an entrepreneurial mindset Positive networking skills ability to build relationships with labs doctors and pharmacies Customer-centric with a strong sense of integrity and ethics in healthcare Locations Travel Willingness to travel locally and regionally for event activations partner meetings etc Key Performance Indicators KPIs Number of new users booked via marketing campaigns Cost per acquisition CPA and customer lifetime value CLTV Conversion rate from campaign to booking Number and quality of partnerships labs clinics pharmacies Retention rate repeat bookings Brand awareness metrics in the region surveys social reach ROI on marketing spends Why Join BookMyLabs Be part of a fast-growing mission-driven company that is transforming diagnostics in India bookmylabs in 1 Work in a dynamic startup environment with high ownership and growth potential Opportunity to impact health outcomes by making lab tests more accessible and affordable Chance to build and lead marketing efforts in a key region Ranchi Jharkhand with both digital and offline initiatives Job Type Full-time Pay 15 000 00 - 25 000 00 per month Work Location In person