- Area Sales Manager Role Summary The Area Sales Manager ASM is responsible for driving sales performance in the assigned area by managing distributors developing markets and leading the sales team The role focuses on achieving sales targets expanding distribution ensuring execution discipline and maintaining strong channel relationships Key Responsibilities Sales Market Growth Achieve monthly and annual sales targets for the assigned area Drive primary and secondary sales through effective planning and execution Expand market coverage by identifying new towns routes and outlets Monitor market trends competition pricing and schemes Distributor Management Appoint and manage distributors and key channel partners Ensure healthy stock levels proper FIFO and optimal distributor ROI Monitor credit collections and payment discipline Resolve distributor operational and supply-related issues Team Management Lead and guide Sales Officers Executives in the area Set clear targets beats and priorities for the team Review daily weekly and monthly performance Coach team members on execution discipline and market work Execution Reporting Ensure product availability visibility and merchandising at retail Track sales numbers expenses and market activities Submit regular reports and actionable market feedback to management Eligibility Graduation required MBA or equivalent preferred 6-8 years of experience in FMCG sales Prior experience managing distributors and sales teams Willingness to travel extensively within the assigned area Skills Capabilities Strong understanding of FMCG sales and distribution Ability to manage distributors and channel economics Leadership skills to drive and discipline a field sales team Transparent communication and follow-up Basic financial understanding of targets margins credit and costs Ability to analyse sales data and take corrective action Compensation Benefits Fixed Salary As per company CTC structure Sales Incentive As per achievement of monthly and annual targets Travel Allowance 3 per km Daily Allowance 150 per day Statutory Benefits PF Health Insurance Gratuity as applicable Paid leaves as per company policy Job Types Full-time Permanent Pay 40 000 00 - 60 000 00 per month Advantages Health insurance Provident Fund Work Location In person

📌 Area Sales Manager (Karnataka)
🏢 Cocoguru Coconut Industries Private
📍 Karnataka