Your work days are brighter here At Workday it all began with a conversation over breakfast When our founders met at a sunny California diner they came up with an idea to revolutionize the enterprise software market And when we began to rise one thing that really set us apart was our culture A culture which was driven by our value of putting our people first And ever since the happiness development and contribution of every Workmate is central to who we are Our Workmates believe a healthy employee-centric collaborative culture is the essential mix of ingredients for success in business That s why we look after our people communities and the planet while still being profitable Feel encouraged to shine however that manifests you don t need to hide who you are You can feel the energy and the passion it s what makes us unique Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey Bring your brightest version of you and have a brighter work day here At Workday we value our candidates privacy and data security Workday will never ask candidates to apply to jobs through websites that are not Workday Careers Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not In addition Workday will never ask candidates to pay a recruiting fee or pay for consulting or coaching services in order to apply for a job at Workday About the Team You will be a foundational member of our growing India operations responsible for establishing and leading marketing efforts in this strategic growth market You will work closely with sales solutions consulting and professional services teams to build Workday s brand and drive pipeline generation in India About the Role Workday is looking for a strategic and hands-on Marketing Manager to lead the company s marketing efforts across India This is an exciting opportunity to build the marketing function from the ground up in a fast-growing strategic market for a leading Fortune 500 US-based software company As the Marketing Manager for India you will be instrumental in developing and executing marketing strategies establishing relationships with agencies with partners and eventually building a team as the business expands You will play a key role in driving brand awareness generating and accelerating pipeline and fostering strong customer engagement to enhance Workday s reputation in India This role requires a creative individual who embodies our culture and values and will be a strategic partner to the sales team Responsibilities Develop and execute annual marketing plans for India designed to drive brand recognition and build pipeline for Workday s solutions Serve as a trusted advisor to the India leadership team aligning closely with the sales team to drive planning and execution and ensure timely and open communication channels Ensure flawless execution across all planned marketing activities working hands-on in the early stages of growth while also planning for future expansion Identify audience and industry segmentation strategy for the Indian market recommend vehicle and media mix and forecast results Drive integrated marketing campaigns from inception to optimization with cross-functional corporate marketing teams based in APAC and the US including demand generation brand awareness events field marketing web online marketing communications and creative services Work with appropriate groups product marketing sales operations and strategy to develop appropriate messaging platforms content and stories from which to build campaigns ensuring relevance for the Indian audience In the future manage develop and elevate a local marketing team in India Analyze campaign performance and make recommendations for optimization and future enhancements Assess and execute on partner marketing opportunities Champion the customer voice throughout the marketing mix and facilitate customer engagement initiatives About You Results-driven marketing professional with 10 years experience and a proven ability to deliver commitments on time while achieving or exceeding business goals Basic Qualifications Proven marketing leadership experience in a high-growth SaaS enterprise software or cloud workplace Demonstrable track record of building and executing marketing strategies Knowledge of the local India B2B enterprise software market preferably within HR and or Financial applications Other QualificationsWilling to travel within India APAC and to our Head Quarters in the USA A business degree or equivalent Ability to build a strategy team and infrastructure of agencies while also being very hands-on in the early stages of growth Proven ability to effectively execute integrated streamlined marketing programs that drive pipeline including Account-Based Marketing Partner Marketing and Industry Marketing campaigns Able to craft Workday s messaging to be directly relevant to Indian audiences Able to articulate the importance of customer voice throughout the marketing mix Proven track record of executing World-Class creative events as part of an overall Demand Plan Ability to work with people at all levels of an organization including executive management sales and marketing Thought leader on best practices and new thinking in marketing with a passion for public speaking Understanding of how to engage C-Level audiences Ability to execute effective Social Media programmes in a B2B context Creative embodies our culture and values and enjoys a fun working environment A strategic partner to the sales team Our Approach to Flexible Work With Flex Work we re combining the best of both worlds in-person time and remote Our approach enables our teams to deepen connections maintain a strong community and do their best work We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half 50 of our time each quarter in the office or in the field with our customers prospects and partners depending on role This means you ll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter Are you being referred to one of our roles If so ask your connection at Workday about our Employee Referral process