Skill required Marketing Operations - Salesforce Marketing Cloud Designation Business Advisory Analyst Qualifications Any Graduation Any Graduation Years of Experience 3 - 5 years About Accenture Accenture is a global professional services company with leading capabilities in digital cloud and security Combining unmatched experience and specialized skills across more than 40 industries we offer Strategy and Consulting Technology and Operations services and Accenture Song all powered by the world s largest network of Advanced Technology and Intelligent Operations centers Our 784 000 people deliver on the promise of technology and human ingenuity every day serving clients in more than 120 countries We embrace the power of change to create value and shared success for our clients people shareholders partners and communities Visit us at www accenture com What would you do The Global CRM Marketing Automation Manager acts as a strategic support and governance partner to the global CRM MA team ensuring that all regional and market CRM activities are aligned with global standards frameworks and best practices This role focuses on governing enabling and overseeing how the global CRM and Marketing Automation MA strategy is implemented across markets The primary purpose is to ensure that global CRM standards data governance principles and automation frameworks are adopted consistently driving scalability compliance and long-term customer engagement excellence Through insight-driven oversight and cross-regional coordination this role ensures that global CRM efforts translate into improved consumer connection stronger personalization and higher customer lifetime value CLV Innovation Continuous Improvemento Monitor CRM MA and data trends to identify opportunities to strengthen the global ecosystem o Recommend platform enhancements automation use cases or new methodologies that can scale globally o Drive simplification standardization and reusability of CRM assets and processes to increase operational efficiency o Champion innovation in consumer journey design predictive analytics and AI-driven personalization in alignment with global priorities Team Management o Mentor and coach junior team members in functional expertise and develop the CRM team fostering a high-performance culture and team leadershipDesign implement develop manage Salesforce Marketing Cloud A CRM platform that allows to create and manage marketing relationships and campaigns with customers It is an integrated solutions for customer journey management email mobile social web personalization advertising content creation and mgmt and data analysis Custom scripting languages used to personalize landing pages create applications construct cross-channel templates or layouts What are we looking for oSocial Media CRMoSalesforce Marketing CloudoMarketing OperationsoMicrosoft ExceloAdaptable and flexibleoAbility to perform under pressureoProblem-solving skillsoDetail orientationoAbility to establish strong client relationshipEssential Experienceo Proven experience in CRM governance marketing automation or digital transformation in a global or multi-market organization o Strong understanding of data-driven marketing segmentation and personalization strategies o Demonstrated ability to influence and align diverse stakeholders across geographies o Solid background in CRM or MA platform management e g Salesforce Marketing Cloud HubSpot Adobe Campaign o Experience in cross-functional collaboration between IT Marketing Data and Compliance teams o Relevant experience in digital marketing CRM operations or marketing automation management o Familiarity with FMCG or e-commerce industries preferred Technical Functional Leadership Skillso Strong communication and stakeholder engagement skills across global regional and market levels o Skilled in storytelling and data visualization to convey complex insights clearly o Strong organizational and program management skills able to handle multiple initiatives simultaneously o Proficiency in Microsoft PowerPoint Excel and CRM analytics dashboards o Strategic thinker with hands-on understanding of CRM technologies and data flows o Strengths in governance influence without authority change management and agility Education Qualifications Certificationso University degree in Marketing Digital Business Data Analytics or IT o Certifications in Salesforce Marketing Cloud HubSpot or related automation tools is a must haveo Additional training in Agile or Project Management is a plus Roles and Responsibilities oGlobal Governance Strategic Alignmento Support the Global CRM leadership in cascading the global CRM and Marketing Automation strategy ensuring explicit understanding and consistent adoption across all regions and markets o Ensure all market and regional CRM activities are fully compliant with global frameworks privacy laws e g GDPR and internal data governance standards o Oversee the adoption of global data management and contact strategy principles ensuring high-quality compliant and ethically managed consumer data o Monitor and report on implementation progress identifying gaps and supporting corrective action where global standards are not yet met Area Enablement Oversighto Act as the primary coordination point between global and DRBU CRM MA teams facilitating clear communication and alignment on priorities and timelines o Support area teams with guidance training materials and toolkits to ensure they are equipped to execute local CRM initiatives in line with the global model o Gather feedback and insights from regional teams to inform evolution of global processes frameworks and governance models o Track area adherence to performance standards ensuring continuous improvement and consistent global delivery quality Platform Data Excellenceo Ensure the global CRM and marketing automation platforms are used consistently and efficiently across regions o Partner with IDT and data governance teams to maintain data integrity hygiene and platform scalability o Oversee the quality and consistency of journey design segmentation and personalization frameworks implemented regionally o Review and analyze reports from regional teams to identify common optimization opportunities or technical blockers Performance Reporting Insightso Consolidate regional CRM performance dashboards and translate them into global insights and trends o Provide actionable recommendations to global leadership to optimize journeys workflows or audience segmentation o Ensure the global performance measurement framework KPIs benchmarks dashboards is consistently adopted and reported by regions o Track overall CRM contribution to CLV engagement rates and automation maturity across DRBUs Capability Building Knowledge Sharingo Lead global learning initiatives and facilitate best-practice sharing sessions across markets o Support onboarding and upskilling of regional CRM and marketing automation teams on global standards and tools o Champion a global community of practice for CRM excellence fostering collaboration and innovation across markets Any Graduation Any Graduation About Accenture Accenture is a leading global professional services company that helps the world s leading businesses governments and other organizations build their digital core optimize their operations accelerate revenue growth and enhance citizen services creating tangible value at speed and scale We are a talent- and innovation-led company with approximately 791 000 people serving clients in more than 120 countries Technology is at the core of change today and we are one of the world s leaders in helping drive that change with strong ecosystem relationships We combine our strength in technology and leadership in cloud data and AI with unmatched industry experience functional expertise and global delivery capability Our broad range of services solutions and assets across Strategy Consulting Technology Operations Industry X and Song together with our culture of shared success and commitment to creating 360 value enable us to help our clients reinvent and build trusted lasting relationships We measure our success by the 360 value we create for our clients each other our shareholders partners and communities Visit us at Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences All employment decisions shall be made without regard to age race creed color religion sex national origin ancestry disability status military veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other basis as protected by applicable law Our rich diversity makes us more innovative more competitive and more creative which helps us better serve our clients and our communities