- Marketing Executive Digital MarCom Job Title Marketing Executive - Digital MarCom Department Marketing Location Kolkata Industry Retail Electronics Consumer Business Job Summary We are seeking a dynamic creative and result-driven Marketing Executive Digital MarCom to manage and execute our digital marketing and marketing communication initiatives The ideal candidate will have strong hands-on experience in social media marketing paid advertising creative coordination and campaign execution ensuring consistent brand communication and effective lead generation across online and offline platforms Key Responsibilities 1 Digital Social Media Marketing Plan execute and optimize digital marketing campaigns across Facebook Instagram LinkedIn YouTube and Google platforms Manage social media handles including content planning calendar management posting schedules and community engagement Execute and optimize paid ad campaigns Meta Ads Google Ads for lead generation and brand awareness Track and analyze campaign performance using Google Analytics Meta Insights and platform analytics Improve SEO website content traffic and digital presence 2 Marketing Communication MarCom Coordinate development of marketing creatives including brochures banners posters digital creatives emailers and advertisements Liaise with designers agencies printers and vendors for creative production and execution Ensure brand consistency across all communication channels as per brand guidelines Support product launches promotions and branding initiatives with integrated MarCom strategies 3 Campaign Planning Execution Assist in developing monthly and quarterly marketing plans Execute promotional campaigns seasonal offers and branding activities across digital and physical channels Coordinate with sales teams to drive lead generation and conversion support Manage email marketing SMS campaigns WhatsApp marketing and CRM-driven campaigns 4 Brand Market Support Conduct market research and competitor analysis to identify trends and opportunities Support events exhibitions in-store promotions and local marketing activities Maintain marketing MIS campaign reports databases and documentation Required Skills Qualifications Bachelor s degree in Marketing Business Administration Communications or related field 2-5 years of relevant experience in Digital Marketing MarCom roles Strong understanding of social media marketing paid advertising and content marketing Experience in creative development and agency coordination Basic knowledge of SEO Google Analytics and marketing performance metrics Excellent communication presentation and coordination skills Strong planning execution and multitasking abilities Job Type Full time Pay 20 000 00 - 30 000 00 per month Benefits Health insurance Provident Fund Work Location In person

📌 Marketing Executive (West Bengal)
🏢 AADRANSH PRIVATE
📍 West Bengal