Job Title: Strategy Lead – Performance Marketing

Location: Gurugram (Work from Office)

Experience: 5–9 years

Industry Preference: D2C / Fashion / E-commerce / Consumer Brands

Role Overview

We are looking for a Performance Strategy Lead who can own the entire paid growth engine, from channel strategy and budget allocation to scaling revenue profitably.

This is not just an execution role. You will define how growth happens, build a predictable acquisition engine, and lead cross-functional alignment across Meta, Google, Creative, and Website/CRO.

Key Responsibilities

1. Performance Strategy & Growth Ownership

- Own overall paid marketing strategy across:
- - Meta (Facebook/Instagram)
- Google (Search, Shopping, PMax)

- Define channel mix, budget allocation, and scaling roadmap
- Drive full-funnel growth:
- - Acquisition Conversion Retention

2. Revenue & Unit Economics Focus

- Own and improve core metrics:
- - ROAS, CAC, LTV, Contribution Margin

- Balance growth vs profitability
- Ensure sustainable scaling without margin erosion

3. Channel & Funnel Optimization

- Identify gaps across:
- - Ad performance
- Landing pages
- Checkout funnel

- Work with teams to improve:
- - CVR
- AOV
- Retention

4. Creative & Messaging Direction

- Guide creative strategy with:
- - Copy/Creative team
- UGC pipeline

- Define:
- - Winning angles
- Messaging frameworks
- Testing roadmap

5. Experimentation & Scaling

- Build a structured experimentation engine:
- - Budget for testing vs scaling
- Clear hypothesis-driven testing

- Identify:




- - New growth levers
- New audiences, geographies, formats

6. Data, Attribution & Insights

- Own performance reporting and insights:
- - Channel-level and blended performance

- Improve attribution clarity:
- - Platform vs GA4 vs blended view

- Translate data into clear action plans

7. Team Leadership & Cross-Functional Alignment

- Lead and mentor:
- - Meta Ads specialist
- Google Ads specialist
- Creative strategist

- Align with:
- - Product team
- Tech / website
- Founders

Key Requirements

Must-Have

- 5–9 years of experience in performance marketing
- Strong hands-on + strategic experience across:
- - Meta Ads
- Google Ads

- Proven track record of:
- - Scaling D2C revenue significantly
- Managing high ad spends profitably

- Deep understanding of:
- - CAC, LTV, ROAS, contribution margins

- Robust analytical and decision-making skills

Good-to-Have

- Experience in fashion / lifestyle / innerwear brands
- Exposure to:
- - CRO & landing page optimization
- Marketing analytics tools

- Experience managing teams

KPIs / Success Metrics

0–3 Months

- Audit current performance engine
- Identify key leaks in funnel (ads, CVR, CAC)
- Stabilize performance and reduce inefficiencies

3–6 Months

- Improve blended ROAS by X%
- Reduce CAC while maintaining growth
- Establish structured testing + scaling framework

6–9 Months & Beyond

- Build a predictable and scalable growth engine
- Drive significant revenue growth via paid channels
- Improve contribution margins sustainably

📌 Strategy Lead – Performance Marketing (India)
🏢 PinnacleU
📍 India