Job description

Job Summary

We are seeking an experienced and result-oriented Area Sales Manager to drive sales growth in Delhi / NCR. The candidate will be responsible for managing the regional sales team, strengthening distributor and dealer networks, developing new markets, and achieving revenue targets. The ideal candidate should possess strong channel sales experience within the laminates, plywood, MDF, particle board, veneer, hardware, and or adhesives industries.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets for the allocated region.
- Appoint and develop new distributors in identified growth markets and grey areas.
- Strengthen relationships with existing distributors, dealers, Architects, OEMs, Influencers and retailers.
- Expand market penetration by increasing dealer coverage and product visibility.
- Identify recent business opportunities and execute market development initiatives.
- Conduct regular market visits to review distributor performance and sales activities.
- Ensure effective implementation of sales schemes, promotional activities, and product launches.
- Monitor competitor activities, pricing trends, and market intelligence.
- Drive secondary sales growth and ensure healthy inventory management across channels.




- Coordinate with internal departments for order processing, dispatches, and customer support.
- Build relationships with architects, interior designers, contractors, and influencers to generate business opportunities.

Candidate Profile

- Graduate in any discipline. MBA (Sales & Marketing) preferred.
- Knowledge of plywood and adhesive channels and markets and should have an established market presence.
- Proven track record in market expansion and distributor appointment.
- Strong negotiation, communication, and relationship management skills.

Key Skills

Area Sales Management, Channel Sales, Distributor Management, Dealer Development, Team Handling, Business Development, Secondary Sales, Trade Sales, Market Expansion, Channel Partner Development, Revenue Growth, Collection Management, B2B Sales, Building Materials Sales, Laminates Sales, Plywood Sales.

Preferred Industry Background

Decorative Laminates, Compact Laminates, Plywood, MDF, Particle Board, Veneer, Adhesives.

Pay: ₹30,000.00 - ₹58,558.22 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: On the road

📌 Area Sales Manager (ASM) (India)
🏢 Black Cobra Laminates
📍 India