Role Overview The Cluster Manager will be responsible for driving primary and secondary sales across general trade outlets in Bangalore city The role includes managing a team of ASEs and Merchandisers strengthening distributor relationships improving market execution and delivering monthly revenue visibility and distribution targets Key Responsibilities 1 Sales Business Development Achieve monthly quarterly and annual primary secondary sales targets Drive numeric and weighted distribution across GT outlets Expand retail footprint through new outlet activation and product placement 2 Distributor Management Manage distributor operations including stock forecasting claim settlements and ROI monitoring Ensure timely order booking billing and replenishment Track stock hygiene ageing and ensure healthy inventory levels 3 Team Management Lead and motivate a team of 10 ASEs Merchandisers Conduct regular market visits joint working and on-the-job coaching and ensure that 25 Bill cuts 12 line cuts and 85 productivity is ensured for each asset Set daily weekly targets for ASEs and review performance Train the team on product knowledge sales processes and in-store execution standards 4 Market Execution Ensure perfect store standards visibility planogram compliance POS deployment Track merchandising activities across top outlets Monitor competition activities pricing and trade promotions 5 Planning Reporting Prepare beat plans route audits and market coverage plans Analyse sales data to identify gaps and opportunities Share daily weekly and monthly MIS reports with leadership Key Skills Competencies Strong knowledge of general trade operations in Bangalore Proven experience managing GT teams and distributors Excellent communication negotiation and leadership skills Ability to work under pressure and meet targets Proficiency in MS Excel reporting tools and CRM SFA apps Qualifications Experience Graduate MBA preferred 7 to 12 years of FMCG sales experience in General Trade Minimum 4 years in a supervisory or team-handling role Strong understanding of Bangalore market geography and GT channel dynamics Knowledge of regional language Malayalam is apart from English is preferrred Job Types Full-time Permanent Pay 70 000 00 - 100 000 00 per year Advantages Health insurance Provident Fund Work Location In person