Job Summary The Head of Digital Marketing is responsible for developing and executing comprehensive digital strategies to drive online visibility direct bookings brand engagement and revenue growth This role requires deep expertise in digital channels data analytics content strategy and team leadership particularly within the hospitality or lifestyle industry Key Responsibilities Strategy Leadership Develop and lead the resort hotel s digital marketing strategy in alignment with overall brand and business goals Manage digital budgets campaigns and KPIs to ensure ROI-driven execution Lead and mentor a team of digital marketers content creators and performance marketers Collaborate with revenue sales reservations and operations teams to support cross-functional objectives Performance Marketing Analytics Plan and execute performance campaigns Google Ads Meta Ads programmatic etc to drive traffic and conversions Optimize cost-per-click CPC cost-per-acquisition CPA and ROAS across campaigns Track and analyze website traffic conversions user behavior GA4 Hotjar etc Develop dashboards and reports to communicate digital performance and insights Social Media Content Marketing Lead strategy for social media platforms Instagram Facebook YouTube LinkedIn etc Oversee content calendar influencer marketing and UGC user-generated content strategies Ensure brand voice consistency and storytelling across all digital channels Manage collaborations with agencies creators and partners SEO Website and CRM Drive organic traffic through on-page off-page SEO and technical SEO Oversee website performance CRO conversion rate optimization and UI UX improvements Manage email marketing automation campaigns and CRM systems e g Mailchimp HubSpot Salesforce Leverage guest data and behavioral segmentation for targeted campaigns E-Commerce Online Distribution Maximize direct booking share through optimized booking engine performance Coordinate with OTAs meta-search engines Tripadvisor Trivago Google Hotel Ads and rate parity tools Lead initiatives to reduce dependency on commission-heavy channels Required Qualifications Skills Bachelor s or Master s degree in Marketing Communications Business or related field 7-10 years of digital marketing experience preferably in hospitality travel or luxury lifestyle sectors Strong grasp of SEO SEM Google Ads Meta Business Suite email marketing and analytics platforms Google Analytics Google Tag Manager Experience with CMS e g WordPress CRM tools and performance tracking Creative mindset with analytical strength and data-driven decision-making Strong leadership communication and project management skills Job Type Full time Pay 75 000 00 - 95 000 00 per month Schedule Day shift Morning shift Supplemental Pay Performance bonus Yearly bonus Work Location In person

📌 Digital Marketing Head (Maharashtra)
🏢 QTONET PRIVATE
📍 Maharashtra