Our Company Changing the world through digital experiences is what Adobe s all about We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences We re passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen We re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours The Chance Join Adobe as a Marketing Specialist in Bangalore and be part of our mission to build world-class digital experiences This role is uniquely positioned to drive qualified traffic and improve digital performance You will have the chance to work with an exceptionally dedicated team and utilize your skills in SEM SEO and web optimization to make a significant impact What you ll Do Plan complete and optimize paid search SEM campaigns across Google Bing and other search platforms Conduct in-depth keyword research audience segmentation and competitive analysis to support SEO strategy Optimize on-page and off-page SEO elements including metadata headings internal linking and backlinks Collaborate with content and web teams to improve landing page performance site structure and load speed Monitor analyze and report on critical metrics such as CTR CPC ROAS bounce rate and page performance using tools like Google Analytics Search Console and SEMrush Manage A B testing and conversion rate optimization CRO experiments to drive measurable improvements Stay up-to-date with the latest trends and algorithm updates in search and digital marketing What you need to succeed Bachelor s degree in Marketing Communications or a related field 3 years of experience in digital marketing with a strong focus on SEM and SEO Proficiency in tools like Google Ads Google Analytics Google Search Console SEMrush Ahrefs and Tag Manager Experience with CMS platforms e g WordPress Adobe Experience Manager and HTML basics is a plus Strong analytical approach and ability to translate data into actionable insights Excellent verbal and written communication skills Adobe is proud to be an Equal Employment Opportunity employer We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law Learn more Adobe aims to make Adobe com accessible to any and all users If you have a disability or special need that requires accommodation to navigate our website or complete the application process email accommodations adobe com or call (phone hidden)