Full Time Chadhava On-Site Bangalore Urban Karnataka India About AppsForBharat Sri Mandir App AppsForBharat a series C funded faith-tech startup is backed by India s best venture capital investors including Fundamentum Susquehanna Asia VC Peak XV partners prev Sequoia Capital Elevation Capital BEENEXT Our highly ambitious and audacious team comprises alumni from prestigious institutions like IITs IIMs with extensive experience in scaling high-growth startups We re dedicated to developing mobile and web apps catering to the devotional and spiritual needs of 100s of millions of users across the globe Our flagship product Sri Mandir launched in November 2020 is the world s largest app for Hindu devotees Our mission is to enrich individuals spiritual lives through innovative technology offering seamless access to sacred pilgrims rituals divine teachings and a vibrant community The devotion market is a 44B prospect in India growing at 10 CAGR which is primarily offline and unorganised Of the 44B the temples drive GMV of 27B in temple offerings services and commerce There are 2M temples in India - about 10k of these temples have a strong historical and cultural significance Tourism to these religious places is a 10B opportunity The Sri Mandir app is the world s largest app for Hindu devotees and growing 20-25 month-on-month Role Overview We re looking for a culturally rooted copywriter to shape the voice of our Chadhava vertical by crafting compelling emotionally resonant copies for puja offerings rituals and related experiences The role demands sharp execution cultural sensitivity and the ability to translate devotional intent into clear action-driving communication across app and web What You ll Do Write crisp compelling copy for app website banners notifications emails and social media Translate devotional and mythology concepts into relatable engaging messaging Craft high-conversion copies for performance marketing and product communication Collaborate with design content and marketing teams to deliver contextual brand-aligned messaging Ensure copy is on-brand error-free and resonates with target users Use user insights and performance data to iterate and optimize copy Maintain consistency in tone and voice across all user touchpoints Requirements 3 years of experience in copywriting for digital products or brands Strong command over English with a flair for storytelling Prior work in devotional spiritual or culturally rooted themes is a plus Understanding of user psychology and content performance metrics Fast adaptable and detail-oriented