Job Title Performance Marketing Executive Location Jaipur Experience Required 1-3 Years Industry IT Software Technology Job Overview We are looking for a data-driven and result-oriented Performance Marketing Executive to manage and optimize paid marketing campaigns The candidate will be responsible for driving qualified leads improving ROI and scaling digital campaigns across multiple performance channels for our IT products and services Key Responsibilities Plan execute and optimize paid marketing campaigns on Google Ads Search Display YouTube Meta Ads Facebook Instagram LinkedIn Ads Other PPC platforms as required Generate high-quality leads for IT services software solutions or products Monitor campaign performance and continuously optimize for CPL CPA ROAS and conversions Conduct keyword research competitor analysis and audience targeting strategies Set up and manage conversion tracking using Google Tag Manager Google Analytics and pixels Perform A B testing on ads landing pages and creatives Manage campaign budgets effectively to maximize ROI Prepare and present weekly monthly performance reports with insights and improvement plans Coordinate with the design and content team for ad creatives and landing pages Stay updated with the latest trends in digital advertising and performance marketing Required Skills Strong knowledge of Google Ads and Meta Ads Manager Experience in lead generation campaigns preferably in IT or B2B domain Understanding of conversion tracking pixels and analytics tools Good knowledge of CPC CPA CTR ROAS funnel optimization Ability to analyze data and make data-backed decisions Basic understanding of landing page optimization Proficiency in Excel Google Sheets for reporting Preferred Qualifications Experience working in an IT Software Tech company Knowledge of LinkedIn Ads and B2B marketing strategies Familiarity with CRM tools and marketing automation platforms Soft Skills Analytical mindset Strong communication skills Detail-oriented Ability to manage multiple campaigns simultaneously What We Offer Competitive salary Growth opportunities in digital marketing Dynamic and collaborative work workplace Exposure to global IT projects Job Type Full-time Pay 20 908 67 - 25 623 64 per month Work Location In person