About the Role

Makia Capital is looking for a Marketing Associate to own the company's marketing presence end-to-end — from social media and content to email/WhatsApp outreach, brand visibility, events, and driving user acquisition for the company's app. This is a hands-on, multi-channel role for someone who can independently run campaigns and build repeatable marketing pipelines, not just execute one-off tasks.

Key Responsibilities

Social Media & Content

- Manage and grow the company's social media accounts (Instagram, LinkedIn, Facebook, etc.), including content calendars, posting, and community management.
- Create, schedule, and publish social media posts and marketing content; design basic creatives using Canva or similar tools.
- Run and monitor paid social media campaigns, tracking performance and engagement.
- Monitor comments, messages, and engagement across platforms and respond or escalate as needed.

Website, Blogs & Newsletters

- Maintain the company website, including uploading new blogs and content updates on a monthly cadence.
- Write or coordinate blog content, and support SEO and website content optimisation.
- Plan and send monthly newsletters, keeping content relevant and on-brand.

Email & WhatsApp Marketing

- Build and run email marketing campaigns to clients, including client communication emails and newsletters.
- Set up and manage WhatsApp marketing/broadcast campaigns for newsletters and client updates.
- Build and maintain repeatable marketing pipelines/workflows across email and WhatsApp channels rather than one-off sends.

Branding, Lead Generation & Events





- Support external brand-building as well as employer/employee branding initiatives.
- Assist in lead generation through LinkedIn, email, and online platforms; support client outreach and follow-ups.
- Maintain and update lead databases and CRM records; conduct basic market research and competitor analysis.
- Organise webinars, online sessions, and offline/online marketing events end-to-end.
- Coordinate with internal teams for content, design, and promotional activities across these initiatives.

App Growth & User Acquisition

- Drive awareness and downloads for the company's app, primarily through social media and digital channels.
- Plan and execute campaigns aimed at user acquisition, tracking download and engagement numbers.

What We're Looking For

- 1-3 years of experience in digital marketing, social media management, or a similar multi-channel marketing role.
- Hands-on experience running social media accounts, paid campaigns, and content calendars.
- Comfortable managing email and WhatsApp marketing campaigns/tools.
- Basic understanding of SEO and website content management.
- Interest and prior exposure to business development, lead generation, and client communication.
- Experience organising or supporting webinars/events end-to-end.
- Familiarity with Canva, LinkedIn, and standard marketing/CRM tools.
- Positive communication and interpersonal skills; comfortable owning multiple channels at once.

Pay: ₹25,000.00 - ₹35,000.00 per month

Education:

- Bachelor's (Preferred)

Experience:

- Digital marketing: 1 year (Required)
- Financial services: 1 year (Required)
- Branding, Lead Generation : 1 year (Required)

Location:

- Delhi, Delhi (Required)

Work Location: In person

📌 Marketing Associated (India)
🏢 Makia Partners
📍 India