About the Role

We are looking for a results-driven Digital Marketing Executive who can plan, execute, optimize, and scale paid advertising campaigns across Meta and Google platforms. The ideal candidate should be analytical, creative, and performance-focused, with the ability to continuously improve campaign ROI through data-driven decisions and competitor research.

Key Responsibilities

1. Performance Marketing

- Plan, launch, and optimize Meta Ads (Facebook & Instagram).
- Create and manage Google Ads campaigns (Search, Display, YouTube, Performance Max).
- Generate quality leads while maintaining target Cost Per Lead (CPL).
- Scale campaigns based on performance metrics and business goals.

2. Creative Strategy

- Research and suggest high-converting ad creatives.
- Coordinate with the design and video teams for ad creatives.
- Write compelling ad copy, headlines, and CTAs.
- Continuously test multiple creative angles using A/B testing.

3. Campaign Analytics

- Track campaign performance daily.
- Monitor key metrics such as:
- CTR
- CPC
- CPL
- CPM
- ROAS
- Conversion Rate
- Prepare daily, weekly, and monthly performance reports.
- Identify opportunities to improve campaign performance.

4. Competitor Analysis

- Regularly monitor competitors' advertisements.
- Analyze their creatives, messaging, offers, landing pages, and funnels.
- Suggest innovative campaign ideas based on market trends.
- Maintain a competitor insights report and recommend improvements.

5. Audience & Funnel Optimization

- Build and manage custom, lookalike, and retargeting audiences.
- Improve audience segmentation.
- Optimize landing page performance in collaboration with the development team.
- Increase lead quality through continuous testing.

6. Tracking & Technical Setup

- Configure and monitor Meta Pixel, Google Analytics (GA4), and Google Tag Manager.
- Ensure proper conversion tracking and event setup.
- Identify and resolve tracking issues.

7. Collaboration

- Work closely with the sales, content, design, and video teams.




- Align marketing campaigns with admissions and business targets.
- Present campaign insights and recommendations during review meetings.

Required Skills

- Strong expertise in Meta Ads Manager.
- Strong expertise in Google Ads.
- Good understanding of YouTube Ads.
- Experience with Google Analytics 4 (GA4).
- Knowledge of Google Tag Manager.
- Strong analytical and problem-solving skills.
- Experience in A/B testing and campaign optimization.
- Excellent understanding of digital marketing funnels.
- Ability to analyze data and convert insights into action.
- Robust communication and presentation skills.

Preferred Qualifications

- 0–3 years of experience in Performance Marketing.
- Experience in the Education/EdTech industry is highly preferred.
- Google Ads Certification is an added advantage.
- Meta Blueprint Certification is a plus.
- Experience generating high-quality education leads.

Key Performance Indicators (KPIs)

- Cost Per Lead (CPL)
- Number of Qualified Leads Generated
- Lead-to-Admission Conversion Support
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR)
- Conversion Rate
- Campaign ROI
- Creative Testing Velocity (new creatives tested every month)
- Reduction in Cost Per Acquisition (CPA)
- Accuracy and timeliness of performance reports

What We're Looking For

We are looking for someone who:

- Thinks like a growth marketer rather than just a campaign operator.
- Is obsessed with improving performance through data.
- Constantly researches competitors and industry trends.
- Brings fresh ad creative ideas every week.
- Takes ownership of campaign results.
- Learns quickly and adapts to platform updates.
- Has a strong passion for scaling education businesses through digital marketing.

If you enjoy combining creativity with analytics and want to build high-performing campaigns that directly impact business growth, we'd love to hear from you.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Paid sick time

Application Question(s):

- Only Face to face Interview
- Are you a Immediate Joiner?

Experience:

- Digital marketing: 3 years (Preferred)

Work Location: In person

📌 Digital Marketing Executive (India)
🏢 Smart Hire4u
📍 India