Job Title Sr PPC Executive About Us - Deftsoft Deftsoft is a leading IT solutions provider based in Mohali offering a wide range of services including web development mobile app development digital marketing and custom software solutions With over a decade of experience Deftsoft has helped businesses of all sizes grow and succeed in the digital world We believe in innovation excellence and nurturing talent making us a great place for freshers and early-career professionals to learn and thrive Job Summary We are looking for a proactive and experienced Sr PPC Executive with 2-4 years of hands-on experience to join our digital marketing team In this role you will be responsible for planning executing and optimizing paid advertising campaigns across platforms such as Google Ads and Meta Ads Facebook Instagram You will also analyze campaign performance lead optimization efforts and collaborate with cross-functional teams to drive business growth Key Responsibilities Plan create manage and optimize PPC campaigns on Google Ads Facebook Instagram and other paid media platforms Conduct advanced keyword research competitor analysis and audience targeting to maximize ROI Monitor and manage campaign budgets bids CPC CTR impressions and conversions for optimal performance Analyze campaign data and generate detailed performance reports using Google Ads Facebook Ads Manager and Google Analytics Conduct A B testing on ads landing pages and audience segments to improve campaign effectiveness Collaborate with SEO content and design teams to align PPC campaigns with broader marketing strategies Stay updated on the latest PPC trends platform updates and algorithm changes to maintain campaign effectiveness Mentor junior PPC team members and assist in training when necessary Requirements Bachelor s degree in Marketing Business Computer Science or a related field 2-4 years of relevant experience in PPC campaign management Strong proficiency in Google Ads Facebook Ads Manager Google Analytics and Google Tag Manager Proven track record of managing successful PPC campaigns with measurable ROI Robust analytical skills with the ability to interpret data and generate actionable insights Excellent communication and teamwork skills Up-to-date knowledge of PPC industry trends and best practices Job Type Full-time Pay 30 000 00 - 40 000 00 per month Experience PPC 2 years Required Work Location In person